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ökocat® Selects Five Winning Shelters for 2020 ökocause4paws Litter Donation Program Due to Overwhelming Need

ökocat® Selects Five Winning Shelters for 2020 ökocause4paws Litter Donation Program Due to Overwhelming Need

Donations nearly tripled, providing 11,000 lbs. of natural litter for cats across the country

FERNDALE, WASH. (Sept. 29, 2020)ökocat® announced they’re donating approximately 11,000 pounds of next generation plant-based cat litter to five U.S. animal rescue organizations. This year’s generous donation is almost triple the amount offered through last year’s ökocause4paws Litter Donation Program.

For the third consecutive year, ökocat called on fans to nominate their favorite eco-friendly cities where the brand would select donation recipients. The results are in with locations in Washington, Nebraska, North Carolina and Illinois taking the lead. Due to an overwhelming voting response, and an increased need for litter at shelters due to COVID-19, ökocat has selected five animal shelters in the winning cities including:

“Two paws up to the folks at Healthy Pet/ökocat for their generous donation of litter for our shelter cats and kittens,” said Laura Clark, Director Whatcom Humane Society. “Their support helps us care for thousands of homeless, unwanted cats and kittens annually, and allows us to save badly needed resources to fulfill our mission and life-saving work. We are so grateful for all they do for the animals in our shelter and community.” 

Throughout 2021, cat adopters and fosters at the selected shelters will also receive coupons for free ökocat litter to bring home. ökocat stops odor before it starts, clumps solid for easy scooping, and has low airborne dust for a healthier home. There are six varieties to choose from, each made in the U.S. from 100 percent sustainably sourced, responsibly rescued wood and paper without artificial fragrances, synthetic chemicals, toxic dyes or GMOs. 

“We are thrilled to be able to provide safe, clean litter for cats across the country through our annual ökocause4paws Litter Donation Program,” said Leslie Ellis, Communications Manager at ökocat. “We strongly believe in the health and environmental benefits of our products for our pets, homes and the planet and this is one way that we look forward to giving back to communities each year. We’re proud to say that we’ve donated over 20,000 pounds of litter in the last three years.”

Program donation photos are available here.

For more information visit ökocat is sold at stores across the United States, Canada and Mexico. To buy online or to find a nearby location, visit

About ökocat®
ökocat, a Healthy Pet® brand, is the next generation plant-based litter. Made in the U.S. from sustainably sourced, responsibly rescued natural wood and paper fiber without synthetic chemicals, artificial fragrance, toxic dyes or GMOs. ökocat® is the U.S. version of the world’s number one natural litter, CAT’S BEST, sold primarily in Europe. Due to the brilliance of European engineering, ökocat provides outstanding odor control, easy-clean clumping, and is 99% dust free to provide a cleaner, healthier litter choice for the home. For more information, please visit or connect on Facebook or Instagram.

About Healthy Pet®       
Healthy Pet®, a leader in the pet category, offers Best in Home pet bedding and litter made from sustainably sourced, responsibly rescued natural plant fiber. As a premier member of the Pet Sustainability Coalition (PSC), Healthy Pet utilizes materials such as cellulose fiber and natural wood from sustainable sources, free from harmful chemicals and other pollutants and have been doing it for over 30 years. Healthy Pet brands include the number one brand of small animal bedding, carefresh®, as well as CritterCare®, natural cat litters ökocat® and Simply Pine and Puppy Go Potty natural dog litter. For more information, please visit

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Media Contact:
Mackenzie Smith
(574) 524-5916

Rolesville Veterinary Hospital to Open Second Location

Rolesville Veterinary Hospital to Open Second Location

Wilson, N.C. (September 23, 2020)Vets Pets, a North Carolina cooperative network of veterinary hospitals, continues to expand with its second Rolesville Veterinary Hospital location. Rolesville Veterinary Hospital at Forestville Crossing will open its doors in late October at 3111 Leland Drive, Suite 130, in the Forestville Crossing Shopping Center.

Rolesville Veterinary Hospital has served the Rolesville and surrounding communities for almost 12 years. Vets Pets started the original Rolesville Veterinary Hospital in 2008 with Dr. Jennifer Hummel in a small leased space on Main Street in Rolesville. They constructed a new free standing facility in 2014 located at 300 Batten Road in Rolesville. The community love for their pet families and support for the hospital is exceptional, resulting in significant growth. That growth led to the decision to open the second location. 

“We are proud to serve such a wonderful community,” said Dr. Jennifer Hummel, DVM, Rolesville Veterinary Hospital. “The town and our clients have stood behind us and we can’t wait for them to see our new home.”

Dr. Shanna Baker will start as the primary veterinarian at the new location. Dr. Baker has worked with the team at the existing location for the past 6 years. She was born and raised in Greenville, NC, where she developed her love of animals. She had multiple pets at an early age and always wanted to be a veterinarian. Dr. Baker obtained a BS degree in Biology from East Carolina University and proceeded to Veterinary School at North Carolina State University, graduating in the class of 1997.

“Drs. Baker, Hummel and the rest of the team embody an unwavering commitment to advancement and work constantly to improve their client experience, medicine, surgery and use of technology,” said Steve Thomas, CEO of Vets Pets. “Expanding into a second location is the next step in our progression, and I am excited to see what we can do from here.”   

For more information about Rolesville Veterinary Hospital, visit: If you’d like to schedule an interview with Steve Thomas or Dr. Hummel, please contact Matt Mumpower by email at or by phone at 252.237.1375.

About Vets Pets

Vets Pets is a cooperative group of small-animal veterinary hospitals located in the Triangle and Eastern North Carolina. Based in Wilson, North Carolina, Vets Pets was created to address the changing needs in the veterinary industry. By providing hands-on operations management, HR support, continued education, advanced technology and resources, it enables veterinarians to focus on medical excellence in a supportive and healthy hospital culture.

Whether veterinarians are looking to join one of their existing practices, launch a new practice, acquire an existing practice or transition out of practice ownership, Vets Pets’ role in the business is flexible. It invests in people, equipment, and facilities with the long-term in mind, and works with veterinary partners to match strengths and interests with the right business opportunity. For entrepreneurial veterinary leaders, Vets Pets forms partnerships where it co-owns practices with veterinarians. For more information, visit the Vets Pets website and Facebook page.

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Media Contact:
Mackenzie Smith
(877) 703.3824 x106

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The Anxious Pet Launches Innovative Dog Supplement Bars for On-the-Go Support

The Anxious Pet Launches Innovative Dog Supplement Bars for On-the-Go Support

Veterinarian-approved formulations that come in a convenient, innovative supplement delivery system for pets. Formulas include hip & joint, cognitive and calming options that help solve the needs of pets experiencing pain, inflammation and anxiety.

San Diego, CA, August 31, 2020 – The Anxious Pet, a division of Metamorphosis Partners LLC, proudly announces the launch of brand new Supplement Bars to meet the needs of busy pet parents and promote key areas of health and wellbeing for our canine companions.

“Pain, discomfort, inflammation, and general aging all affect a dog’s overall happiness and thus their pet parent’s stress levels,” says Liz Strohen, co-founder of “It’s our mission to provide solutions at all stages of a pet’s life that give relief for symptoms and behaviors that are often creating stress for the pet and their parent.”

These innovative Supplement Bars for dogs offer a dramatically improved delivery system not offered anywhere else. Better yet, pets will appreciate the substantial size and delicious, non-allergenic peanut butter and banana flavor. After all, it’s not just a bite—it’s a bar!

The Anxious Pet Supplement Bars provide solutions for three distinct areas:

Relax & Roll – Calming: The calming relief of melatonin and other natural ingredients, formulated without CBD. Promotes improved mood, anxiety reduction and restful sleep without making your dog drowsy.

Hip & Hop – Joint Supplement: This effective hip and joint supplement bar offers a proprietary blend of Glucosamine, MSM and Chondroitin to promote healthy joint function. The addition of natural ingredients such as Cat’s Claw, Devil’s Claw, Organic Turmeric, Willow Bark and Yucca Schidigera enhance the overall effects in reducing hip and joint inflammation and pain in dogs.

Bright Idea – Cognitive Support: This cognitive support supplement bar is formulated with Acetyl L-Carnitine, Folic Acid and Ginseng to boost a dog’s brain health and function. The proprietary blend of ingredients supports new cell growth, increases energy and benefits immune system health.

In addition to all of the wellness benefits, these new products are veterinarian formulated, made with natural ingredients, handcrafted in the USA and manufactured in a cGMP-certified facility with the highest standards for manufacturing and processing.

Simple and Convenient Dosing
The Anxious Pet Supplement Bars are designed to give dogs easy, convenient and veterinarian-formulated supplement dosing—taking the guesswork out of measuring or tracking for pet parents.

Dosing Recommendations:
Dogs under 30 pounds – 1 bar per day
Dogs over 30 pounds – Up to 2 bars per day

Each bar is scored, making it simple to break it apart, share and save some for later.

“The Anxious Pet Supplement Bars are packed full of nutrients and a special blend of quality ingredients and herbal extracts,” says Dr. Trina Hazzah, Head of Veterinary Oncology at VCA in Los Angeles. “Each ingredient has been researched and intentionally added to create the optimal results for your pet.”

On-The-Go Ease
The new Supplement Bars from The Anxious Pet offer an easy way to keep up a dog’s daily supplement regimen making pet parents lives more convenient. Forget the hassle of pesky pills or messy mealtoppers.

“They are individually wrapped and easy to take with you,” says Strohen. “Most treats come in bags and can go stale or rancid with constant opening and closing. These are a breeze to have around in any moment of need in or out of the house.”

“Today’s pet parents want the very best for their dogs’ health, happiness, and overall wellbeing—whether they are at home or on-the-go,” adds Strohen. “These Supplement Bars make it effortless to enjoy life’s moments and provide pets with the necessary enrichment they crave anytime and anywhere.”

About The Anxious Pet
The Anxious Pet is dedicated to helping pets (and their parents) live healthier, more peaceful lives through the launch of proprietary calming products (available with and without CBD) and educational resources. Products from The Anxious Pet are veterinarian formulated, lab tested, contains organic ingredients and have vegan-friendly options. They are created with natural, quality ingredients and held to the highest standards of excellence. Learn more at

About Metamorphosis Partners, LLC:
Launched in 2019, Metamorphosis is a full service agency dedicated to the pet industry, combined with a venture studio building businesses dedicated to all aspects of pet parenting through a unified portfolio of leading consumer engagement platforms. Founded by Brock Weatherup, former CEO of Pet360 and C-Suite executive at Petco and Petsmart, Metamorphosis leverages its pet-focused capabilities to deliver innovative products, services and content resulting in long-standing customer relationships. Metamorphosis’ portfolio includes Great Pet CareGreat Pet ReviewsGreat Pet MediaMuttropolis, The Anxious Pet, Barkly and Pawprint. For more information, visit

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Media Contact:
Liz Strohen
The Anxious Pet / Metamorphosis Partners








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VetMoms® Launches Website to Help Pet Owners

VetMoms® Launches Website to Help Pet Owners

Maryland (August 27, 2020) –  VetMoms®, a U.S. veterinary information and online chat and email service owned and operated solely by veterinarians, announced today the launch of their website:  VetMoms® is an internet service company comprised of a group of U.S. and Canadian licensed veterinarians, with varying educational and work experience backgrounds, that are available to provide up-to-date informational services for pet owners. VetMoms® have various levels of expertise, specialties, and years of experience, but combined, they have well over 200 years of experience in veterinary medicine helping clients and their pets. VetMoms® are all very passionate and caring about helping animals and their people, as well as their important role as hands-on moms to their children at home.

“I wanted to create a trusted and exclusively veterinarian-owned and operated online chat and pet health information service,” said Diane Krasznay, DVM, a veterinarian and founder of VetMoms®. “Who else is more qualified to help a pet owner in need than a veterinarian who has specialized training and education in multiple areas of a pet’s health? In today’s virtual environment, getting correct, accurate, up-to-date information from trusted, reliable sources like VetMoms® is paramount.”

The timely launch of VetMoms® coincides with the current COVID-19 pandemic, a trying and difficult time for all, including pet owners and veterinary staff, many of whom must work curbside and with limited hours or staff while still attending to the needs of our pet population.  VetMoms® aspires to help support the pet- owning and veterinary community nationally by offering real-time trusted informational services and triage in a convenient online chat or email platform when help is needed, 24 hours a day.  Although VetMoms® is not a telemedicine service and does not provide a VCPR (veterinary-client-patient-relationship), it is nonetheless a bridge to the pet owner’s veterinary community, advocating for their pet’s health and wellness when needed.

Experienced veterinarians can help pet owners decide if their pet has an urgent problem necessitating immediate care at their veterinary office or a veterinary emergency hospital.  VetMoms® can also answer many questions about general health, parasite prevention, illness and injury, toxicities and poisons, nutrition and diet, vaccine schedules, normal behavior, and anything that concerns the pet owner. VetMoms® strive to provide the most accurate, up-to-date, professional, educated, caring, and reliable information available for pet health on the internet at a reasonable, one-time fee.

For further information, please contact:

About VetMoms®

VetMoms® has future plans to expand to video calls/conferencing as well as their current real-time chat and email platform. VetMoms® has a one-time standard chat fee that allows access to a chat for 24 hours as well as a priority chat fee that offers a response within 1 hour, or a full refund.  VetMoms assures quality responses and customer satisfaction via their proprietary peer-review program.  VetMoms® is available on Facebook and Instagram as well as their website:

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Media Contact:
Diane Krasznay






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MUi Pet Company Enters the Market with an Innovative Magnetic Leash for One-Handed Operation

MUi Pet Company Enters the Market with an Innovative Magnetic Leash for One-Handed Operation

Seattle, Wash. (August 26, 2020) – Everyone deserves to be a pet parent and experience the joy–and health benefits– of walking their dog. While usually a pleasurable activity, we frequently find ourselves having to deal with one issue or other, like having to latch the dog with one hand and being busy with the other—the hurdles of everyday life. Having this in mind, MUi Pet Company has come up with a one-of-a-kind magnetic leash that makes for the most durable and secure pet safety system.

After multiple rounds of product testing and a few iterations, the company introduces a unique and reliable leash with optimal functionality and sleek design in the form of MUi Leash. Significant consideration was given to the surface finishes and the metal sections. This new leash allows you to latch your pup single-handedly without having to go down on your knees. 

The product features a dual magnet and dual-hook system to make latching effortless. Keeping the comfort and convenience of users in mind, MUi Leash comes in a standard 6-feet length. The leash comes with a carabiner-style attachment with an embedded magnet and a dual-hook latch with a second embedded magnet. The magnets connect instantly and align perfectly between the carabiner and the latch. The dual-hook system provides added security.

The best thing about MUi Leash is that its carabiner works well with almost all kinds of harnesses and collars. On top of that, the latch is sturdy enough on its own for a safe and peaceful stroll in the park.       

MUi Pet Company has certainly taken things up a notch by introducing such a premium-quality magnetic leash. Not willing to compromise on the quality of their debut product, they have sourced real climbing rope material that is weather-proof and puppy chew-resistant. It also intends to save the users the hassle of detangling the leash before every use. Besides, you can choose from a range of three unique climbing rope colors: Galaxy Blue, Glacier White, and Classic Black.

The company has gone the extra mile to ensure maximum strength of the MUi Leash. It is designed to withstand 300 pounds along with pulling force. The leash’s unique design aims to offer strength, functionality, and security, all in one.     

MUi Pet Company has dedicated its first product for medium and large-sized dogs. They do, however, intend to introduce a leash for small dogs in the future.

For those interested in buying the MUi Leash, you can currently do so via Kickstarter. MUi Pet Company is offering free shipping across the U.S. For international shipping, you can enter your location and select the reward to get the shipping cost. Early bird discounts are also available for users. The company is also planning to announce discounts for service animals once their funding goal is achieved. Once the goal is complete, production and shipping will follow as per the schedule shared by MUi Pet Company on Kickstarter.

About MUi Pet Company

MUi Pet Company is a family-owned business that strives to provide pet owners with modern, innovative products at super affordable rates. As a dog owner himself, the founder understands the struggles of individuals with a bad knee and the pain of using both hands to latch a pet. The idea is to enable pet parents to spend quality time and bond with their furry friends effortlessly and with maximum peace of mind. 

To learn more, please visit their Kickstarter campaign:

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Media Contact:
Fred Wong
MUi Pet Company






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