Wysong Corp., a Midland, Mich.based manufacturer of food and supplements for dogs, cats, ferrets and horses, has chosen Green Dog Promotions to promote not only its product lines but its retailers as well.
Green Dog will be responsible for selling Wysong products to retailers. The Newfield, N.J. based will be attending community and pet-centered events, such as dog shows to raise awareness of retailers who sell Wysong products. The company will also host in-store events and seminars and run social media marketing campaigns.
Mark Rogers, senior partner at Green Dog, said the success of Wysong products will depend on three separate entities: the manufacturer, the retailer and the consumer. Initially, Green Dog will be working with retailers in New Jersey, Delaware, eastern Pennsylvania and northern Maryland, before expanding into other markets.