Senoret Group, Inc. and its related entitites have recently been acquired by Brockway Moran & Partnersand CHS Capital. Senoret’s products include animal repellents, rodent baits, liquid insect killers, and insect traps and bait stations.
The line of Senoret products is sold in D.I.Y. stores, mass merchandisers, and hardware retailers. Senoret makes and manufactures its pest control products to retailers primarily in the United States. Brand names under the Senoret domain include TERRO and Sweeney’s, founded in 1915 and 1892, respectively.
Woodstream Corporation is a portfolio company of Brockway Moran & Partners and CHS Capital. The acquisition of Senoret represents the tenth in a line of acquisitions by Woodstream since the initial investment in 2003 by Brockway Moran & Partners.
Lawrence I. Shagrin, a partner at Brockway Moran & Partners, shared, “We have followed the success of Senoret for a number of years and are excited to now have them as part of the Woodstream family of brands.”
Based in Lititz, Pennsylvania, Woodstream manufactures and markets lawn and garden products under such brand names as Victor, Zareba, Perky-Pet, Havahart, Safer, Mosquito Magnet, Iron Stop and CobraCo. The products are sold at over 100,000 retail locations and to professional pet control providers in Canada, the United States, the United Kingdom, and other markets.
A private equity firm, Brockway Moran & Partners is a private equity firm that acquires growth-oriented middle market companies with a value between $50 million and $250 million. The firm has over $1.3 billion of capital and they invest in a variety of industries, including consumer, healthcare, aerospace, education and industrial businesses
For further information about Woodstream, visit www.woodstream.com.