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PORTLAND, Ore. (March 24, 2014)Women in the Pet Industry Network (WIPIN), a leading organization designed on women entrepreneurs in the ever-growing pet industry, has announced it will be holding its 2nd annual women-focused pet business conference and awards show, titled “All About Growth,” Aug. 14-16 in Portland.

Krista Wickens, owner of PetZen Products, was one of the more than 80 pet industry professionals who attended WIPIN’s “The Start of Something Big!” Conference & Awards Show in Portland last August.

“If you are a woman in the pet industry, this is a conference you should not miss,” Wickens said. “Absolutely first class all the way – first-class connections, first-class sessions.”

Pet professionals from all career paths within the industry are invited to attend the three-day All About Growth Conference & Awards Show, where 24 business experts will deliver presentations on a variety of compelling topics, such as business strategies, effective marketing, social media success and building connections. Attendees will also be provided the time to forge important partnerships and delve into needs, niches and how to best collaborate with other pet professionals, vendors and sponsors.

In addition to the above, the 25 finalists for WIPIN’s Pet Industry Woman of the Year Award will share what makes them successful, and the 2014 Pet Industry Woman of the Year will be announced during the awards banquet on Friday, Aug. 15.

“There are more pets in American households than children, and pet parents are sparing no expense to ensure their four-legged friends feel safe, happy and loved,” Shawna Schuh, president of WIPIN, said. “The All About Growth Conference & Awards Show gives pet professionals the opportunity to talk, share and brag about their brand with some of the most influential businesswomen in the pet industry who will share that news with their own vast networks of pet parents and pet professionals, resulting in unlimited potential for business growth.”

For more information or to register for the All About Growth Conference & Awards Show, please visit

About Women in the Pet Industry Network (WIPIN)
Established in 2010, then acquired in 2012 by Shawna Schuh, the current president and Chief Pet Wrangler, WIPIN is headquartered near Portland, Ore., and serves a worldwide membership base of women in the pet industry. WIPIN helps entrepreneurial women grow their pet-focused businesses through unique networking opportunities, valuable business growth meetings and online resources. With more than 350 members, WIPIN includes representatives from the many career paths that exist within the pet industry, including pet-sitters, vets, artists, animal psychics, groomers, kennel and pet store operators, trainers, breeders, marketing specialists and animal welfare groups. WIPIN is the only organization serving professionals in all segments of the pet industry, as well as all types of pets — dogs, cats, birds, fish, reptiles, small animals, horses, pocket pets and exotics.

The Start of Something Big! Conference & Awards Show, held August 2013 in Portland, brought these diverse pet industry women together for the first time and launched the Pet Industry Woman of the Year Awards. The 2014 WIPN Conference & Awards Show, titled All About Growth, will be held Aug. 14-16 in Portland.

Learn more about the benefits of membership at Please visit, or contact Schuh at 503-970-5774 or

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Media Contact:
Shawna Schuh

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