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Richmond, VA (May 28, 2013), the leading online ordering service for independent pet retailers, has announced several updates to their website. Changes include a cleaner appearance, more intuitive navigation, and enhanced mobile capability.

According to president, Bo Nelson “the driving theme during the redesign process was ’look good, feel better, and get more done.’ Our site is product rich and we believe the cleaner appearance will create a better customer experience.” The new site has improved navigation to make it even easier for retailers to find the perfect products for their store, discover new vendors, and manage their paperwork all in one place. Another key component of the website redesign is making it more mobile compatible.

“Customers are increasingly accessing our site through their mobile devices, and our new site is iPad friendly,” said Nelson. Internal changes to the platform lay the groundwork for more enhanced mobile features in the future. “We have been in business twelve years and are always trying to improve our customer experience; this is just another step in the process for to become the ultimate ordering tool for independent pet retailers.”

Explore the new site at ’Look good, feel better, and get more done.’

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If you would like more information about the new website, images, or to schedule an interview with Bo Nelson, please contact Elizabeth Stevens at 800-472-8984 or

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