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MONTCLAIR, NJInternet marketing expert Gene R. Sower will conduct a 1-hour, online, educational webinar on January 24, 2012, aimed at helping pet professionals attract more search engine traffic in an effort to grow their businesses.


The online webinar is based on a popular workshop that Sower has been presenting at the Super Zoo trade show in Las Vegas for the last five years.


Pet professionals who have not had the opportunity to travel to Las Vegas will now have the opportunity to participate in the interactive webinar from the comfort of their home or office and will be offered at two convenient times, 1pm and 8pm EASTERN, on Tuesday, January 24, 2012.


The completely updated workshop will utilize a highly interactive webinar platform that will incorporate webcams, chat, audio, video and PowerPoint as part of the presentation.


“Getting found by those people who are looking for the products and services that you sell is key to growing your business,” explains Sower.  “The search engines are the new phone books — it’s where people go to research purchases and make buying decisions so it’s critical that your business gets found.”


All attendees to the webinar will receive a free copy of the ebook “What You Need to Know About Search Engine Optimization” as well as a complete recording of the webinar for future reference.


For more information about the webinar visit:


About Gene R. Sower

Gene R. Sower was an online pet business pioneer, having built an online pet site in 1995 that became an online store named  After selling the company in 2005, Sower formed Samson Media as an Internet marketing company that specializes in website design and development, search engine optimization, email marketing and Internet video marketing services.  The company, based in Montclair, NJ, can be found on the web at

Media Contact:
Gene Sower
Samson Media, LLC

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