West Palm Beach, FL (March 7, 2016) – The OASE Group, headquartered in Hörstel, Germany has announced that its newly acquired line, biOrb, will be managed by OASE’s North American consumer division, GeoGlobal Partners.
Based in West Palm Beach, Florida, GeoGlobal Partners was acquired by OASE in 2014 to expand its retailer-centric platform and grow its brands within North America. GeoGlobal Partners markets consumer branded products to more than 6,000 retail stores. The biOrb brand, which came to market in 1999, is a uniquely designed line of aquariums that require very little maintenance while providing an aesthetically pleasing addition to any room’s décor.
“OASE is internationally known for its water gardening technology and innovative design of outdoor fountains and indoor aquariums,” says Ansgar Paul, CEO of OASE Group. “The addition of biOrb’s line is fully in sync with our strategy to provide a premium range of unique, low maintenance aquarium products that showcase technology, beauty, and truly inventive designs.”
GeoGlobal Partners will service the needs of biOrb retailers in the United States and provide access to strategic marketing campaigns, branding materials, and a wide range of OASE products. The OASE family of brands includes home aquariums, private backyard ponds and gardens, and lake and watershed management.
About the OASE Group
Since 1949, the OASE Group, headquartered in Hörstel, Germany, has been passionate about “living water.” From private gardens to large outdoor installations, OASE is the global leader in creative aquatic design with a reputation for innovation and quality. With approximately 750 employees worldwide, and production facilities in Germany, Italy, the United Kingdom, The Netherlands and China, OASE’s business is segmented into consumer and commercial divisions. OASE’s Consumer Business (Water Gardens and Indoor Aquatics) provides indoor aquariums and other aquatics, as well as pumps, filters and equipment for private ponds, swim ponds, water courses and water features. OASE’s Commercial Business (Fountain Technology and Lake Management) implements large scale projects worldwide including well-known fountains in Singapore, Kuala Lumpur, and Seoul.
The biOrb line of aquariums was developed in 1999 to provide fish enthusiasts with a unique design and smart, low maintenance system unlike other products on the market. With many biOrb models available, consumers, decorators and environmentalists alike can appreciate biOrb’s revolutionary air filtration system that only requires changing every six weeks. With a motto of “More Style…Less Fuss,” biOrb is designed for people with busy lifestyles.
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