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LAS VEGAS (July 15, 2014)Waggers, Inc. is proud to introduce Waggers TenderMoist – its new starch-free, soft and moist cat food unlike anything else on the market – at SuperZoo 2014, held July 22-24 at the Mandalay Bay Convention Center in Las Vegas.

Waggers TenderMoist delivers much-needed moisture in a kibble format, combining the benefits of wet or raw diets with the feeding convenience of dry food. Free of both starches and grains, this all-natural, premium cat food contains over 90 percent animal protein ingredients, less than ten percent carbohydrates, and up to 30 percent moisture (three times that of dry kibble). It is the first starch-free, high meat, low-carb, semi-moist cat food available in the world today.

With more than 58 percent of cats now overweight or obese, diet and product ingredients could not be more vital to their overall health. Dry cat food is high in carbohydrates and generally very high in fat, whereas low-carbohydrate diets have been proven effective at managing weight, while maintaining lean muscle mass. Waggers TenderMoist was formulated to combat the pet obesity epidemic and many other health issues that may arise from feeding a strict dry cat food diet that contains high carbohydrate levels, while offering very little dietary moisture. These can include dehydration, diabetes, kidney disease, urinary tract disease, gastrointestinal disorders, and cancer.

“Not only does a wet diet offer vast health benefits, but it is more in line with cats’ naturally carnivorous diets and preferences,” says Waggers CEO Jason Bailey. “We have developed a truly innovative product that we feel is going to help revolutionize the cat food industry by providing a healthy bridge between dry foods and wet/raw diets.”

The food remains soft via Waggers’ proprietary “Stay Moist” technology, a 100 percent natural process that allows TenderMoist to retain its moisture for several hours in the cat’s feeding dish. “Cats evolved in a desert. They have a low thirst drive because in their evolutionary past, they received all of their dietary moisture from the small prey animals they fed on. Waggers TenderMoist adds some moisture back into their diet, while providing a feeding platform that comes natural to them,” says Jason.

“We’re extremely pleased that our new Waggers TenderMoist should help with obesity, but may also help with Urinary Tract Infections (FLUTD), which can be lethal in male cats,” says Suzy Vadori, Vice President of Operations, Waggers. “We truly believe we have a superior and unique product that we are excited to introduce to cat lovers everywhere.”

TenderMoist is made in the United States, using ingredients sourced from American and Canadian suppliers. The three-pound bags will be available at pet specialty stores for $27.99 and come in three tempting varieties: Chicken Recipe, Chicken & Salmon Recipe, and Chicken & Tuna Recipe. There are plans to introduce a six-pound bag at a later date.

To learn more about Waggers TenderMoist, visit Waggers at SuperZoo (booth # 8070) or online at www.waggers.com. You can view the TenderMoist video, by clicking here: https://www.youtube.com/channel/UCR4mrKCAo0wCSb99jJAFIXQ. For more information, photos, and/or product samples, please contact Shannon Stevens at Fetching Communications via email at Shannon.stevens@fetchingcommunications.com or phone at 631-569-2285.

About Waggers, Inc.
Waggers is a Nevada-based company that has been making soft and moist treats for cats and dogs since 2005. Waggers TenderMoist was developed through years of careful research, to bring customers a convenient and healthier alternative to dry pet foods. All Waggers treats and foods are made in and all ingredients are sourced from the USA or Canada. For more information, please visit www.waggers.com or call 1-888-962-4763.

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Media Contact:
Shannon Stevens
631.569.2285
Shannon.stevens@fetchingcommunications.com

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