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GREEN BAY, Wis. (October 14, 2014)Vital Essentials® has launched its newest product innovation, VE™ Freeze-Dried Vital Treats for Dogs. Now, health-conscious dog parents don’t have to feel guilty about rewarding their dogs with a treat.

Lanny Viegut, Vital Essentials CEO, is excited about the new treat hitting stores.

“In our test markets, pet owners loved the variety, the unique flavor profiles, the packaging and the retail price point. There is a great deal of excitement surrounding the launch of our new VE Vital Treats line.”

Vital Essentials recognizes that dogs naturally crave treats that are made of real, wholesome, healthy meats. VE Vital Treats are just that – fresh muscle meats and fresh, whole organ meats that have been gently freeze-dried to perfection.

VE Vital Treats are made with fresh, whole, single-sourced USDA animal protein to provide essential nutrition that dogs instinctively crave. Additionally, RAW treats promote digestive and oral health and support overall health – strong bones, thick glossy coats, firm muscle tone and optimal weight maintenance.

Vital Essentials freeze-dried products need no refrigeration and the convenient, resealable pouch makes it easy to take VE Vital Treats anywhere – ideal for training, snacking or traveling.

As the holiday season approaches, consider giving healthy this year with VE Vital Treats. A recent study reports that more than 50 percent of pet owners include pets in holiday shopping. VE Vital Treats are the perfect stocking stuffer or small gift item for all your favorite furry friends.

Launched in pet stores nationwide this Fall, VE Vital Treat pouches retail for $7.99 and are available in six savory flavors – Beef Nibs, Chicken Breast, Beef Tripe, Turkey Giblets, Wild Alaskan Salmon and Rabbit Bites.

About VE™ Freeze-Dried RAW Meat
Vital Essentials® exclusive VE™ freeze-drying process retains active nutritional elements and allows the food to be safely and conveniently stored without refrigeration. We start with fresh, high-quality RAW USDA meats, bones, and whole organs. Then the 48 hour “slow” VE freeze-drying process locks in vital nutrients without cooking the RAW meat. The fresh, life sustaining nutrients are NEVER lost during the VE freeze-drying process.

About Vital Essentials®
Vital Essentials, maker of the ALPHA Prey-model diet, is the most tenured RAW pet food producer in the nation, providing RAW pet nutrition since 1968. The family owned company located in Green Bay, WI, manufactures high quality RAW frozen and freeze-dried pet food, snacks and treats. Sourced, made and packaged in the USA, every Vital Essentials product stands up to the same promise – Purely RAW, Instinctively Healthy. Learn more about Vital Essentials at or connect with us on Facebook, Pinterest or Twitter.

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Media Contact:
Mary Jo Tomich
(920) 367-4062

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