SILVER SPRING, Md. (November 13, 2013) – As part of vetstreet.com’s continued efforts to provide trusted and authoritative pet health information, the website is launching a unique approach to custom video to spur discussion of important pet health topics.
Live today, “Conversations With My Cat: Peeing Outside the Litterbox” provides a relevant but humorous look at why cats pee outside the litterbox. “I think many cat owners assume that inappropriate urination is a behavioral problem, and not a medical one. That’s not always the case,” said Dr. Andy Roark, practicing veterinarian at Cleveland Park Animal Hospital in Greenville, S.C.
The video stars Dr. Andy Roark. “We loved this script as soon Dr. Roark sent it over,” said Melanie Kramer, vetstreet.com producer. “He is so passionate about helping pets and he’s a talented improv actor. We’re always impressed by his humorous take on difficult subjects. Cats can be tough to diagnose, and his message of ‘don’t give up’ is exactly what we want to bring to our audience.”
Launched in August 2011, vetstreet.com has quickly become one of the fastest-growing pet health websites. More than 2.7 million unique visitors viewed the site last month, according to Webtrends October 2013. Vetstreet.com stands today as a trusted and reliable source of information for pet owners.
“Today, when anyone can upload a video to YouTube, it is important to differentiate the authoritative content we provide to pet owners. Pet health topics don’t need to be boring,” said Medical Director Dr. Beth Thompson. “Vetstreet.com strives to provide innovative pet health content that educates and entertains. We want all pets to live the healthiest lives possible, and that starts with engaging, accurate information for pet owners.”
Vetstreet.com (www.vetstreet.com) is a site dedicated to connecting pet owners with the most trusted and authoritative pet health information, in addition to the best products, services and veterinary care to help keep their dogs and cats healthy. Vetstreet.com’s articles are written, developed and reviewed by leading veterinarians, professional journalists and animal health experts, providing pet owners with the most accurate information and current advice on everything from finding the right puppy or kitten to dealing with serious medical conditions. In addition to information about the latest events, trends and product reviews, the site also features a vet directory. Vetstreet.com is a division of VCA Antech, Inc. (NASDAQ: WOOF), publishers of HealthyPet magazine. Learn more at www.vetstreet.com.
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