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FLORIDA – Assists Florida Pet Rescue Organization
Online Retailer Provides Casita Big Dog Rescue with Sponsorship Support

Inverness, FL – (October 17, 2012) –, a leading online pet supply retailer, announced today the company’s long-term partnership with Casita Big Dog Rescue (CBDR) has provided homes for dozens of abandoned dogs in Florida. Recognized by Inc. Magazine as one of the fastest-growing private companies in the nation, serves as the pet rescue organization’s exclusive sponsor, allocating a portion of its profits to fund CBDR’s mission to promote shelter pet adoption.

Founded in 2010 by a team of shelter technicians and marketing executives, CBDR is dedicated to rehabilitating and finding homes for larger mixed breed dogs with 100-percent support from Since its launch, CBDR has focused on rescuing dogs from Citrus County Animal Services in Inverness, Fla. With shelters overwhelmed by the large number of abandoned animals, millions of pets across the nation are euthanized each year.

“We have a unique mission as an e-commerce-sponsored rescue,” said CBDR Leader of the Pack Rafael Cabrera. “I’ve spent my life working with dogs in every capacity, and thanks to, now I get to save dogs and share their adoption stories.”

In an effort to highlight the work being done to save local dogs, has posted nearly 200 videos on its website about CBDR rescues, in addition to training tips and product demos. The heart-warming videos document the journeys of the dogs, including their rescue from the local shelter by the Piech family – the retailer’s founders. The videos also follow the dogs through about six weeks of rehabilitation and training by the CBDR team before they are placed in new homes.

The merchant also posts the videos on its Facebook page, blog and Twitter feed, which reaches more than 7,000 followers. The efforts are sparking a viral effect for the brand, as the videos have been watched more than 400,000 times.

“We love dogs, and after adopting from Citrus County Animal Services, we became inspired by Rafael and his passion for saving dogs,” said Nick Carter, director of marketing at

In fact, Carter and his wife, Samantha, were so inspired that they the built a state-of-the-art pet rescue facility, hired Cabrera and started producing videos of the dogs’ journeys from the shelter to new homes.

“Casita Big Dog Rescue hits all the right notes for the brand,” said Carter. “We’re a family-owned company that cares about making a difference in the fight to decrease the number of pets unnecessarily destroyed each year.”

Catch the “Casita Big Dog Rescue” television show Sunday nights at 6 p.m. on WYKE TV 47 Channel 16 on Bright House Networks in Citrus County, or Channel 16 on Comcast in Inverness, Dunnellon, Inglis and Yankeetown. The show is also available on YouTube.

About is a family owned and operated pet supply business based in Livingston, Tenn. Founded by Zachary Piech and mother, Cheri, in 2004, what started as an eBay store is now a recognized e-commerce leader. Backed by five-star customer service, offers price leadership on top-brand pet products. A portion of the company’s profits saves shelter dogs every month through Casita Big Dog Rescue.

Contact: Scott Kerbs

MassMedia 702-433-4331

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