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Triad Retail Media, a leader in creating, managing and operating digital retail media programs, announced today that it has collaborated with Nestlé Purina PetCare Company to create the “Petometer.”

This free mobile app encourages a healthy and active pet lifestyle by tracking the date, time, distance and pace of dog walks. Users can retrieve the history of their walks, set reminders of when to take their dog out again and easily access a list of recommended exercises for their dog.

Available for iPhone and Android users, Purina’s Petometer app also allows pet owners to upload photos of their dog and share the routes and details of the walk with friends on Facebook. The app also has a calendar function to keep track of scheduled walks, vet visits, grooming appointments and other activities for pets.

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