The Veterinary Cooperative (TVC) has announced it hopes to give animal hospital owners purchasing power and service options in order to compete with online and local drugstores and their buying power.
By pooling independent practices together, TVC’s Development Officer, Richard A. Morris, and TVC Veterinary Advisory Officer, Don Holst, DVM, intend to provide veterinary practices with the best pricing available in order to remain competitive and turn a profit.
The goals of TVC’s cooperative group of veterinary practices are to improve patient care, provide strategic sourcing solutions, improve operations and service, simplify management, create educational opportunities, and identify new selling opportunities through turnkey programs.
Morris shared, “It is harder every day to turn a profit for independent veterinary practices. The current economy has been curtailing customer visits, as many strapped consumers watch every dollar they spend. The bottom line is also feeling the squeeze from competitors such as Internet sales, big box pet stores and pharmacies. The independent veterinary industry in the U.S. has been in need of a nationwide coop to serve this purpose. The Veterinary Cooperative will level the playing field in almost every area of an animal hospital practice to make all of our members competitive and stay independent.”
So that veterinary practices can purchase pet food and medications along with medical supplies while turning a profit, animal hospitals are banding together to increase their purchasing power, according to Holst. An example TVC provides is the True Value Hardware business model, in which individual owners joined in a cooperative effort so that they can increase their buying power versus their big box competitors.
For more information about The Veterinary Cooperative, visit www.theveterinarycooperative.com.