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The President’s Choice® SuperDogs®, a Canadian-based production company, is changing everything. Moving forward, the show has an all-new look and sound, with Motown sound underscoring a new production, Bite It! You’ll Be Smitten, Not Bitten.


With new staff, new dogs, new uniforms, new props, and a new website at, plus new products and treats in its merchandise booths, the President’s Choice® SuperDogs® entertains at the Canadian National Exhibition in Toronto and Pacific National Exhibition in Vancouver, as well as in Markham, St. John’s, Moncton, St. John, London, Kitchener, Sherbrook, and Gatineau. SuperDogs plans to expand to cover more US shows.


For over 40 years, SuperDogs® has been the highlight at international events such as the Calgary Stampede, the CNE and PNE and America’s Family Pet Expo in Los Angeles. The upbeat music, the lighting and the non-stop action keep kids and their families laughing and cheering throughout the entire show. From the hilarity of “Face Off” to the excitement of  “Bite It Relays “, SuperDogs® Shows are family fun for kids of all ages, from young ‘pups’ to grand’paw’s and they entertain more than a million people every year. For ticket prices and more information, visit


Long-time producer and host, Herb Williams, has officially retired after 45 years of dedicated service to the Canadian pet industry. Whether in the championship ring with his chows, in running All About Pets, and in creating and hosting the President’s Choice® SuperDogs® as the world’s leading showcase for canine talent, he has entertained millions and become a beloved part of Canadian culture. Although Herb is officially retired, don’t be surprised to see him make guest appearances in the future.
For more information and check out footage visit the new site, Facebook and Twitter pages.

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