The Honest Kitchen, Inc, announced today that it has received a minority growth capital investment from leading consumer-focused private equity firms Alliance Consumer Growth (ACG’) and White Road Investments.
Pioneers in the dehydrated human-grade pet food industry, the company’s products are produced in a human food facility, not in a pet food plant, for the highest possible quality control. The investment allows The Honest Kitchen to accelerate distribution expansion, add to its sales force, as well as continue product innovations and amplify marketing efforts.
“We are very excited about the opportunities this capital will enable,” said Lucy Postins, The Honest Kitchen’s Founder and CEO. “Both ACG’s and White Road’s values are extremely well aligned with our own, and their experience in the retail and organic food industries, branding expertise and support for our company’s long-term vision make them the ideal strategic partners for us as we continue our rapid growth, while allowing us to also stay true to our values and remain a majority family-owned company.”
Historically, the nine-year-old company has focused on independent pet stores and recently the product has gained distribution in select natural foods stores. Coupled with a 23 percent combined average annual top line growth over the last two years, The Honest Kitchen has become one of America’s most rapidly-emerging pet food brands.
“The Honest Kitchen is a perfect example of the type of a pioneering company we seek to invest in,” said Julian Steinberg, Managing Partner of ACG. “We seek out companies who are passionate, intensely product focused and mission driven,” said Deven Clemens, Managing Partner of White Road. “The Honest Kitchen exemplifies the best of successful consumer product companies where integrity of ingredients, great product quality and an inspired vision, build a loyal and growing customer base.”
Learn more about The Honest Kitchen by visiting www.thehonestkitchen.com.