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SupplySide West recently revealed that Clear Conscience Pet’s SuperGravy holistic pet food enhancer is a top five finalist in the Editor’s Choice Awards within the animal nutrition category.

An annual event orchestrated by the Virgo Health and Nutrition Network, a leading publisher, content creator, and trade show producer in the global health products and nutraceuticals ingredient industry, SupplySide West is held in Las Vegas, Nevada, from November 5 through November 9, 2012.

Having also received a Pet Product News International Editor’s Choice Award last November and PetAge Magazine’s Green Spirit Award in April, it’s great to receive this new recognition outside of the traditional pet food industry and in the broader sphere of the global health and wellness movement. So we’re humbled and honored to be chosen as finalists and as one of the event’s speakers,” said Clear Conscience Pet Founder and President Anthony Bennie.

Each year the show and event is held to showcase developments in ingredients for functional foods, supplements, health beverages, nutricosmetics, and animal nutrition.

SuperGravy is touted as an all-natural holistic gravy designed to improve food palatability and acceptance with both dogs and cats. The mix is dry and when added to pet food and mixed with water, it forms a brown gravy.

Clear Conscience Pet also won a Pet Product News Editor’s Choice Award for 2011. They were also selected as a winner of the 2012 Pet Age Green Spirit Award.

For more about Clear Conscience Pet, visit their website at and on Facebook at .

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