Subaru of America, Inc. recently announced their “Dog Tested. Dog Approved.” campaign will be returning. On Sunday, February 5, 2012, Subaru owners and their dogs are urged to walk in their neighborhoods for the second annual Subaru Game Day Dog Walk event.
Subaru, in partnership with MapMyFITNESS and MapMyDOGWALK, are providing dog owners with geo-mapping so that they can track and store daily walking routes in an online database. In addition, users can search the database of millions of routes across the planet along with fitness calculators, dog events, and network with other people and their canines.
Alan Bethke, director of marketing communications of Subaru of America, reported, “Dogs have always been a large part of Subaru culture; we also know that dogs play a significant role in the lives of our owners. The Subaru Game Day Dog Walk and new social apps are a natural extension of our brand’s active culture and further allow dogs to be our owners’ social lifestyle partners.”
Dogbook, a canine social network, is also rolling out a new design with Subaru integration included. Dogbook can be found through Facebook and as part of its upgraded features there will be larger profile images, larger news feed photos, a My Life Story section, a dog years calculator, and a customizable section of favorites.
Bethke reported that 88,000 dog owners took the Facebook pledge in 2011. The campaign is designed to target Subaru and dog-loving owners.
Four new commercials will be airing as a part of the Subaru “Dog Tested. Dog Approved” theme. The spots are intended to reflect humorous and interesting car situations that use dogs in them rather than humans.
For more about the campaign, visit www.facebook.com/subaruofamerica.