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Segeant’s Pet Care Products, Inc., a leading pet supplier, is using a funny viral video to encourage entries into their ‘The Big Pest Knockdown Sweepstakes.’ Those who enter will have a chance to win a new 2012 Volkswagen® Beetle®. To enter, visit

The sweepstakes promotes the launch of FIPROGUARD™, the supplier’s newest flea and tick topical product which provides premium protection for pets against fleas, ticks and chewing lice.

The video, 90 seconds of hilarity, features a life-size flea demonstrating the many ways fleas can make life miserable. Until, that is, the shocker at the end. The video also provides information on how to register for the sweepstakes, which runs from July 1 to September 30, 2011.

“We’re all annoyed by fleas and ticks. And while protecting our pets from them is a serious issue, this video lets us laugh at just how annoying these pests can be,” said Caryn Stichler, vice president of marketing at Sergeant’s. “We’re excited to give away the sleek new Beetle. The time is running fast, so we hope more and more people will enter.”

To watch the video, click here. For more information about FIPROGUARD and The Big Pest Knockdown Sweepstakes, visit

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