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International pet specialists Seachem Laboratories Inc. won the FileMaker Mobile Champion of the Year award at the Macworld Awards 2011.

FileMaker teamed up with Macworld magazine to celebrate innovation and tenacity in the workplace by creating the FileMaker Mobile Champion of the Year award. The award is designed to recognize innovators who have grasped the opportunities of a mobile workforce to help build a better business.

This year’s Macworld Awards, held at the the Wyndham Grand, London Chelsea Harbour, proved to be hugely successful, packed full of talented individuals and inspirational companies picking up well deserved awards. Amongst the guests were those shortlisted for the FileMaker Mobile Champion of the Year award — a diverse range of professionals, each deserving recognition for their mobile business solutions. But amongst the plethora of talent, Seachem Labs Inc. showed true innovation within its mobile workforce.

Operating worldwide, including the UK, Seachem Laboratories has been recognized for its progressive approach to mobile computing including the development of an innovative barcode-based CRM system. A combination of Apple MacBook Airs, iPhones and FileMaker database technology allow Seachem’s sales managers to perform on-site audits of shops carrying Seachem products. The data is used internally for tracking and rewarding high-performers, while consumers can search the data via Seachem’s website. The company has also developed iPhone applications to allow remote sales managers to submit itemized expense reports and to guide consumers on correct use of Seachem’s products.

“We’re always impressed by the level of talent discovered by the Macworld Award entrants, and this year is no exception,” commented Tony Speakman, director, FileMaker Northern Region. “The judges had a real challenge to pick a winner this year, all the mobile solutions were of such a high standard, but in the end we were unanimous in our decision to award the sterling efforts of Seachem Laboratories Inc. In a mobile generation, the way in which technology had been adopted to boost business efficiency really encapsulated the spirit of the award.”

Collecting the award on the night, Seachem’s international sales manager Brian Miller said, “The mobile tools Seachem has developed have greatly impacted our sales and efficiency. It is wonderful this is recognized outside of the aquatics industry.”

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