SAY Media today announced it has acquired Remodelista, the leading home interiors website for design enthusiasts and home owners, to build the portfolio of owned and operated properties across key consumer interest areas including home, food, tech, style and pets. This acquisition marks an important step forward in the company’s goal to enable the next wave of vertical media.
“Remodelista has done an incredible job aligning its brand with clean, timeless and sophisticated style. Their editors have established strong relationships with their readers and often use their own homes as laboratories for ideas and inspiration. In short, Remodelista is the epitome of what we look for when we acquire or partner with a new media property: passionate editors with a strong point of view and a vibrant community,” said Matt Sanchez, CEO, SAY Media.
As part of SAY Media, Remodelista will now be able to scale its business to reach more home design enthusiasts and connect brands with these passionate individuals. SAY will continue to evolve the site through design and user experience innovations that will help consumers navigate a more direct path from inspiration to product.
“The internet has enabled sites like Remodelista to become a new source of inspiration for a desirable demographic looking to create thoughtful living spaces,” said Troy Young, president, SAY Media. “This is a very attractive audience for marketers – from large automotive and CPG brands to smaller, home improvement retailers.”