The Pet Industry's Leading Resource for News & Content Distribution General Manager, Gabriel Martinez, revealed in a recent interview that his company’s sales are on the rise and continue to grow. Founded in 2004, caters to products for aging dogs and cats and as a resource for owners to learn how to care for their elderly pets.

The Internet-based company told the Downey Beat that their most popular item is the SnuggEase pet diaper. is part of a growing sector embracing senior pets and the nearly $50 billion dollar per year pet industry.  “The growth lately has been phenomenal,” Martinez shared.

Part of the company’s website includes a forum for pet owner concerns and discussions; a move Martinez admits has been a smart one. “The site was built so it would be a resource first,” Martinez said. “It’s working. Our hits are really going up. We’re getting more than 10,000 a day,” he shared. Visitors to the discussion forums drive what the company stocks in its inventory.

As part of their philanthropy, a portion of all purchases through is donated to the Grey Muzzle Organization, a group targeted at improving the lives of at-risk senior dogs.

Some of the items moving quickly through inventory include rubber shoes so that dogs have better traction on slick or hardwood floors. For older dogs with arthritis, this product serves a purpose according to Martinez.

As for future company growth plans, Martinez admitted the company wants to expand to other parts of the world and continue to be a part of the pet care industry.

Learn more about the company by logging on to

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