Revelry Brands, a Colorado-based investment firm, acquired a stake in Only Natural Pet Store, LLC. Revelry’s investment will be used to help Only Natural Pet grow its online customer base, build out a new wholesale brand and corresponding team, and extend its product offering to new retail outlets.
Only Natural Pet is a natural pet product and information e-commerce website complemented by a flagship store in Boulder, Colo. Only Natural Pet sells over 3,000 branded pet products from leading natural and holistic pet supply firms. The company also sells over 200 of its own, proprietary products, sold under the “Only Natural Pet” brand.
“Our investment in Only Natural Pet was driven by Revelry’s proactive effort to expand into LOHAS (Lifestyles of Health and Sustainability) consumer categories that will leverage our tenure and success in the natural and organic food industry,” said Brendan Synnott, Founder of Revelry Brands.
The investment is Revelry’s fourth since its founding in 2009. In addition to Only Natural Pet, Revelry has minority investments in EVOL Food, Siggi’s Dairy, and Data Garden. For more information about Revelry Brands go to www.revelrybrands.com. For more information about Only Natural Pet Store, LLC go to www.onlynaturalpet.com.