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Reportlinker.com, a search engine featuring company and country reports about various industries, has announced the release of a new market research report from its catalogue, titled Pet Supplies and Pet Care Products in the U.S., 9th Edition.

According to the report, despite the “new normal” of economic lethargy, pet owners in the United States remain value focused, prompting retailers and marketers to do the same. Human style products and brands continue to be a hit in the marketplace.

The Pet Supplies and Pet Care Products in the U.S, 9th Edition includes category breakdowns and insights featuring nonfood pet supplies for all companion animal types. With 2011 as its base years, the report charts sales starting in 2007 and forecasts future sales through 2016. Users will find the market broken into sections including animal type, product category, and retail channel.

Some of the examined trends include pet health, pampering, private label pet products, the changes occurring in the flea/tick spot-on world, natural and organic appeal, brand licensing, celebrity pitches, pet travel, and convenience products. The report reveals that with the pet supply market being so vast, retailers and marketers are focusing on everything from cat litter to health and hygiene products for pets.

Sections in the report include Share of Dog/Cat/Mass Market Supply Sales by Product Category, Pet Product Purchasing Rates by Channel, Expanding Distribution of Formerly Vet-Only Flea/Tick Spot-Ons, Natural/Eco-Friendly, Kid Appeal, Usage Gains for Flea/Tick Care and Pet Supplements, and more.

It is revealed that consumers are demanding affordable pricing but not to the degree of losing premium style product that are functional and/or indulging for their pets.

For more about their latest news offerings, visit ReportLinker.com at www.reportlinker.com/news.

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