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PurinaCare President, David Goodnight, recently revealed that Partners in Wellness will make its national debut to veterinarians during the first quarter of 2012. Partners in Wellness is a web-based, customizable program that will launch to 20 veterinary practices at first.

Goodnight gave a statement to DVM Newsmagazine recently, stating, “It’s no secret; there have been declining number of veterinary visits over the last 10 years. And we have been thinking about what we could do to help this profession and help it drive more visits. What we came up with is a way to allow independent veterinarians to offer their own wellness plans without the administrative restraints.

The Partners in Wellness program allows vets to offer their clients an annual contracted wellness service with monthly billing and provides the management infrastructure to facilitate secure and safe transactions. The vet controls which services are offered in the plan along with the fees but there are also three levels of preventative care for vets to consider as part of the program.  It interfaces with practice management software and allows for on-screen viewing of the plan purchased by clients and tracks services as the facility provides them.

Clients are billing monthly and pay the hospital via electronic funds transfer or via check. The program is geared to relieve security risks and administrative challenges at present in veterinary practices. User alerts are sent out when a client stops paying and attempts to get an updated payment. The program also manages the auto renewal process.

“When veterinarians see the pet more times every year, it turns into better care. It turns into early detection of disease. It turns into better preventive medicine and more medicine for those pets that really need it. What the program does is it provides a very cost-effective way for clients to get the very best preventive care throughout the year,” Goodnight reported.

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