In an effort to get the word out about pet insurance services, comparethemarket.com has launched the second in a series of television advertisements promoting its new Simples Rewards campaign in the UK. The strategy offers customers who buy car, van, home and pet insurance via comparethemarket.com an exclusive Meerkat toy, based on characters from its ad campaign.
In the commercial two men visit a woman at home to deliver a toy as a reward for buying pet insurance from comparethemarket.com. The two men deliver a Bogdan toy, despite the attentions of the family dog. Under Simples Rewards, all customers who buy pet, van, home or car insurance through comparethemarket.com will be eligible to claim a Meerkat toy.
“Our latest advert reminds customers that the Simples Rewards scheme covers pet insurance as well as car, van and home insurance,” said Mark Vile, Marketing Director of comparethemarket.com. “We thought that a range of official toys based on the meerkat characters would be the ideal way to thank our loyal customers and the scheme has already proved incredibly popular.”