The Pet Industry's Leading Resource for News & Content Distribution

MEMPHIS, Tenn. (June 9, 2014) – Play-tag, the smart dog tag and mobile app aimed at improving the safety and well being of dogs and their owners, is happy to announce the launch of an exclusive pre-sale campaign for early adoptors. Pre-order customers can take advantage of a limited time 20% discount off the retail price of $49.99 by buying online at and entering code WOOF20.

For the modern dog owner, their four-legged friend is an important member of the family. Shockingly, two million of these beloved dogs are stolen and six million more are lost each year in the United States. 90% of these dogs lack adequate identification and vanish into the shelter system, never to see their heartbroken owners again.

Enter Play-tag, the first smart wearable technology for dogs that acts as an invisible leash and storage device for vital medical records. Whether they’re running into the store for milk or out for a mountain hike, Play-tag offers dog owners peace of mind by keeping a steadfast eye on their pup when they themselves cannot.

The tag is controlled by a user-friendly smartphone app, enabling owners to set virtual location boundaries that seamlessly alert them and their networks in case the dog strays beyond these confines. In the event of an emergency, vets and fellow users can quickly and securely identify the missing dog and access its medical records and pressing health needs, potentially saving the dog’s life and ensuring a safe return all with the swipe of a screen.

Play-tag is smart technology for the 21st century pet parent, merging cutting edge Bluetooth Low Energy with lightweight, durable design to keep dogs – and their owners – happy and free from harm.

For more information, press inquires and detailed specs, contact or visit

# # #

Media Contact:
Maggie Owsley
Play-tag Founder & CEO

Pin It on Pinterest