Pet360, Inc., a pet media and e-commerce company consisting of four brands—PetFoodDirect.com, NationalPetPharmacy.com, PetMD.com and Pet360.com, announced they recently acquired PetStyle, LLC.
Rose Hamilton, chief marketing officer of Pet360, said, “The acquisition of PetStyle expands the depth of our video and article offerings beyond the number one vet-approved health and wellness content available on petMD.com.”
PetStyle is a website featuring lifestyle and entertainment articles on topics including pet-friendly vacation ideas, travel tips, celebrity gossip and pet horoscopes. They also developed a “Find a Local Shelter” widget and they produce original programming with PetStyle TV, highlighting celebrity profiles and backstage interviews.”
Brock Weatherup, CEO of Pet360, reported that the acquisition furthers their capability to deliver unique and revenue-generating solutions for advertisers and publishers.
Earlier in the year, the parent company of petMD.com and PetFoodDirect.com, Pet360, Inc., announced Dr. Jeffry Nimeroff as their Chief Information Officer.
Staff at Pet360 includes Brock Weatherup, CEO; Joe Falkenstein, CFO & Vice President of Operations; Rose Hamilton, Chief Marketing Officer; Phil Murphy, Senior Vice President – Merchandising & Replenishment; Chris Gasparovic, Vice President of Technology; Jon Roska, Junior, Founder, PetFoodDirect.com; Matthew Murray, Vice President of Finance; and Rich Zapf, Vice President of Product Management.
PetStyle, LLC was founded in 2004, and the management team includes Mark Gordon, David Epstein, and Robert Berkowitz.
Pet360 headquartered are in Plymouth Meeting, Pennsylvania.
For more about Pet360, visit http://www.pet360.com.