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PetSmart has introduced two new natural pet food lines for dogs and cats, Simply Nourish and Innova.

Simply Nourish was developed by a team of pet nutritionists and veterinarians with more than 20 years of experience. Ingredients include real deboned meat and fish as well as a superfood blend of fruits and vegetables. Simply Nourish is approved and endorsed by PetSmart’s in-house Veterinary and Pet Care Expert, Dr. Robyn Jaynes, DVN.

Innova pet products are prepared at PetSmart’s own plant in Fremont, Neb., where the facility has earned third-party food safety and quality accreditations each year since its opening in 2003. More than 100 quality-control checks are conducted through the manufacturing process of using real, natural ingredients that include fruits and vegtables, high-quality proteins and whole grains.  And Innova Senior contains glucosamine and chondroitin to help support joint health.

In a recent PetSmart survey, more than one-third of pet parents said they purchase all-natural or organic pet food products as a way to keep their pets healthy. For more information about Simply Nourish and Innova go to

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