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Pets Best Insurance recently announced the hiring of Chris Middleton as the new vice-president of marketing.

Middleton, who joined Pets Best Insurance in 2010, previously worked 18 years for Hewlett Packard. He has an MBA from the University of Oregon and is also a certified public accountant.

Middleton said he learned the importance and necessity of pet insurance the hard way–as many pet owners do.

“In 2007 my previous dog, Guido, needed surgery for what turned out to be terminal cancer,” he said. “Making the decision to pay $3,800 in the vet’s office late at night was difficult,” Middleton said, adding he wondered how he would also pay his kids’ tuition.

Now that Middleton has Attie insured, he said he knows he can make the best medical decision for her–with cost being the least of his worries.

Middleton lives in Boise with his wife of 22 years, Nancy, with whom he has two children.

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