TAMPA, Fla. (June 6, 2013) – PetPR.com, acquired by Red Barn Enterprises Inc. earlier this year from MassMedia Corporate Communications, is re-launching its news distribution and editorial services for the pet industry this month. Unlike other news distribution services, PetPR.com reflects the unique needs of pet businesses to reach very specific target audiences within the trade and consumer media arena. Moreover, the platform aims to become the leading resource for journalists, bloggers and other media interested in pet news, trends and expert sources for their stories.
“PetPR.com is the only news distribution service exclusively serving the pet and veterinary marketplace,” said Meredith Schneider, PetPR.com Manager. “Press releases are delivered directly, with personalization, to the country’s top pet bloggers, writers, producers, and industry trade journalists who want to receive pet news, with further specialization when companies need to reach a niche audience.”
PetPR.com also offers cost-effective PR “tool kit” services intended to support small businesses with limited internal PR resources and/or budgets. “Services are tactical in nature,” says Schneider, “and are uniquely designed to assist pet and veterinary companies and organizations in their execution of an overall marketing/PR plan.” PetPR.com’s resources include a useful PR/marketing blog and free downloadable Training Papers designed to educate about best PR practices.
Red Barn Enterprises is the parent company of Fetching Communications, a PR agency servicing the pet and veterinary industry exclusively since 2003. “Fetching Communications is a full-service strategic firm serving established pet and veterinary companies with annual revenues exceeding $5M,” explained Kristen Levine, president of Red Barn Enterprises. “Our goal with PetPR.com is two-fold—first, to provide affordable and effective news distribution and editorial support for small pet and veterinary businesses. Second, to give our growing industry a central resource to find news that is relevant to their business and to distribute news to the key media contacts who cover our marketplace.”
In addition to editorial services such as press release writing and editing, optimization, and digital press kit development, PetPR.com offers two News Distribution choices:
- PetPR.com’s fee-based press release distribution service delivers news directly to pet media, journalists and bloggers, with niche specialization when appropriate.
- PetPR.com’s Newsroom accepts free press release uploads, and reaches journalists and industry professionals who have opted in to receive the latest pet and veterinary news.
PetPR.com (http://www.PetPR.com) is the only news distribution and editorial service dedicated exclusively to the needs of the pet and veterinary industry. PetPR.com’s fee-based press release distribution service delivers news directly to pet media, journalists and bloggers, and free press releases can be uploaded to the PetPR.com Newsroom reaching journalists and industry professionals who have opted in to receive the latest pet and veterinary news. PetPR.com offers cost-effective communication tools for pet and veterinary businesses, bringing their news to the media who cover pet-related stories, features and blogs. To learn more about PetPR.com, visit the website at www.PetPR.com or connect with us on Facebook (https://www.facebook.com/PetPR) or Twitter (https://twitter.com/PetPR).