The Pet Industry's Leading Resource for News & Content Distribution

TAMPA, Fla. (April 7, 2014), the only press release distribution service exclusively for the pet and veterinary marketplace, now offers select PR Newswire services that can help clients reach thousands of online outlets. PR Newswire is the premiere global provider of multimedia content distribution that enables marketing and communications professionals to leverage content to engage with key audiences. The ability to combine niche targeting options from with PR Newswire’s online distribution and media targeting creates greater opportunity for veterinary services and pet product businesses to reach their target audiences and gain online brand recognition. clients include pet product manufacturers, pet service providers, franchises, veterinary hospitals, suppliers, colleges, industry organizations, retailers, distributors, authors, shelters, hospices, trade shows and more. has developed extensive and proprietary media lists of bloggers, journalists, producers and editors seeking veterinary and pet product news for story ideas, interviews with industry influencers, and access to products for review.

“These lists, and our exclusive focus on pet and veterinary businesses, are what set apart from other newswire services. The intense focus we have on our lists is intended to improve a company’s chance of obtaining true editorial coverage,” explained Liz Lindley, CEO of “Yet, as publicists and marketers, we appreciate when a company needs online visibility in a broad way, which is why our partnership with PR Newswire is an excellent add-on option for our customers.”

In addition, distributions are posted on’s Newsroom and shared on Facebook, Twitter, LinkedIn and Google+, reaching thousands of other pet media, businesses and influencers.

“PR Newswire is pleased to offer its distribution services to clients. The combination of targeting options from and PR Newswire’s industry leading online distribution network and media targeting capabilities will complement each other and offer clients access to specific audiences,” said Tim Griffin, Vice President, Distribution, PR Newswire.

“ gives every pet and veterinary business a way to announce news to pet media in an affordable way,” Lindley said. “We know that PR Newswire’s Web News Release Plus service will expand the reach of client news to thousands of online outlets. Brand recognition and editorial coverage are the keys to a successful public relations campaign, and has simplified the process for any size company to share their news.”

Web News Release Plus combines news release hosting on with far-reaching distribution via PR Newswire’s online syndication network of more than 5,700 websites, including some of the Internet’s largest news sites and search engines such as AOL, msnbc, Yahoo! News and Google News. clients will be able to select from’s specialty lists for aquatic, exotics, avian, equine, pet and veterinary trades, and have the option to add on relevant PR Newswire Media Microlists, to further refine their targeting.

Pet and veterinary businesses, organizations, and individuals can submit their press releases to via the online form. Further, offers writing of tradeshow press kits and press releases to position a company’s news and growth. Clients can order and distribute press releases with no minimum commitment, and no monthly obligation.

About ( is the only news distribution and editorial service dedicated exclusively to the needs of the pet and veterinary industry. was acquired by Red Barn Enterprises, the parent company of Fetching Communications, in early 2013 and re-launched under new management in June 2013. offers cost-effective communication tools for pet and veterinary businesses, bringing their news to the media who cover pet-related stories, features and blogs. As a partner of PR Newswire, is able to offer customers the opportunity to distribute their news through PR Newswire, at a discounted rate, in order to obtain broader online visibility. In addition to its pet news distribution services, also offers editorial services including press release writing, editing and optimization, and digital press kit development. To learn more about, visit the website at or connect on Facebook, Twitter, LinkedIn and Google+.’s pet blogger profile series “10 Questions with…” offers an inside look at the pet industry’s leading bloggers; see recent pet blogger profiles on The Treat Jar blog.

Journalists: Sign up to join the PetPR distribution list and receive press releases with story ideas, resources and statistics for pet news coverage and the latest trends. For real time news, follow on Twitter, Facebook, LinkedIn and Google+. also provides expert sources upon request.

About PR Newswire                  
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Media Contact:
Meredith Schneider
(919) 229-8001

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