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NEW YORK (September 12, 2013) – “Smart” pet parents continue to seek out dog chews that don’t contain rawhide, spurring the continued expansion of a popular dog chew company’s products.

In response to the ever-growing demand for rawhide-free chews, SmartBones by PetMatrix announced today the addition of SmartFillets to its rawhide-free dog chews product line.  The new jerky chews are made from natural sweet potato and real chicken and are fortified with the essential vitamins and minerals dogs need to live healthy, active lifestyles.

PetMatrix Chief Science Officer Martin Glinsky, Ph.D., said pet parents will enjoy adding these delicious treats to their pets’ diets.

“We’re excited to offer additional rawhide-free options to our customers who have responded so positively to our entire product line,” Glinsky said. “Chews are an important part of every healthy dog’s diet since eating kibble alone doesn’t thoroughly exercise a dog’s mouth and can cause teeth to become disused and plaque-ridden.”

Glinsky said in addition to fulfilling dogs’ natural urge to chew, SmartFillets have other positive aspects that pet parents will enjoy: SmartFillets are low-fat and also less costly than other chicken jerky chews on the market.  And, like all SmartBones products, SmartFillets are more than 99 percent digestible, which reduces the potential for intestinal blockages – a problem that can occur when dogs swallow large pieces of rawhide treats.

SmartFillets are sold in 10- and 30-count bags at fine specialty pet retailers throughout the country. For more information, including store locations, please visit www.SmartBones.com or call 877.336.DOGS (3647).

About PetMatrix LLC
PetMatrix, the creator of the SmartBones and DreamBone line of products, was founded in 2008 and has offices in New York, Arizona and Hawaii. The company’s founders have extensive pet industry experience, which they use to create healthy, rawhide-free products that improve the lives of pets around the world.  For more information, please visit www.SmartBones.com.

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Media Contact:
Meredith Schneider
(919) 229-8001
meredith.schneider@fetchingcommunications.com

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