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SEATTLE (February 4, 2015) PetHub, Inc., the leader in innovative tools to get lost pets home fast, is partnering with Project Blue Collar – Support the Underdog® to co-sponsor the 2nd Annual “Kiss Me I’m Rescued” photo contest, which will raise funds for this year’s chosen beneficiary, National Mill Dog Rescue.

The contest, which launched today, will run through Valentine’s Day, February 14 and highlights the benefits of pet rescue by featuring photos of pet lovers kissing the rescued pets in their lives (pet parents and their rescued pets or animal shelter staff and their adoptable pets). Funds are raised via the sale of PetHub and Project Blue Collar merchandise on their respective websites ( and Pet parents, rescue advocates and animal rescues & shelters are urged to enter the contest.

“The bond we have with our pets is like no other,” says Tom Arnold, CEO of PetHub, Inc. “We wanted to create a photo contest that would highlight that bond, yet at the same time, assist worthy groups in their rescue efforts. We’re honored to be able to partner with an organization like Project Blue Collar in a bid to help raise funds for National Mill Dog Rescue – which has pledged to put an end to the cruelty of the commercial dog breeding industry.”

While no purchase is necessary to enter, the first 1,000 entries receive a $1 donation towards National Mill Dog Rescue and a coupon for Project Blue Collar stores and PetHub products and merchandise. Twenty percent of Project Blue Collar online sales, 10 percent of all PetHub tag and collar online sales, and 50 percent of all “Kiss Me I’m Rescued” shirts and tags will also go towards National Mill Dog Rescue.

The top 10 finalists will receive “Kiss Me I’m Rescued” shirts and tags ($50 value) and the grand prizewinner receives the same, along with a choice of one of two options. The first option is a $100 coupon, additional Project Blue Collar swag (valued at $100) and the opportunity for their shelter or nominated rescue organization to receive a PetHub/Project Blue Collar-sponsored fundraiser.

The second option is $2,000 in PetHub custom tags, their rescue story featured on PetHub/Project Blue Collar blogs, a social media spotlight, bulk Project Blue Collar collars for their organization and 25 dogs featured via social media to help boost their chance of being adopted.

“Pet rescue is of utmost importance to PetHub,” says Lorien Clemens, Director of Marketing at PetHub, Inc. “We try to convey that through our suite of products, which aim to get lost pets home as quickly as possible. But we realize there is so much more that can be done and we hope ‘Kiss Me I’m Rescued’ raises both donations and awareness for a cause that is close to our hearts.”

Round one voting to determine the top 10 finalists takes place from February 16 through 20. The top eight, plus two staff-chosen “wild cards,” will advance. Finalist voting then takes place from February 23 through 27. People can both enter and vote on Facebook and Instagram by clicking here.

For a full set of rules and regulations and more details about the contest, PetHub, Project Blue Collar and National Mill Dog Rescue, please click here. Winners will be announced on or about March 2, 2015.

For more information about PetHub’s suite of products or to request product samples, please contact Shannon Stevens at Fetching Communications at or 631-569-2285.

About PetHub, Inc.
PetHub, Inc., is focused on getting lost pets home faster and safer than any other solution available by utilizing current and new technologies, including QR code pet ID tags, NFC wireless technology, GPS mapping, Bluetooth wireless services, and real-time notifications. The company has multiple software and hardware patents pending on its ID tags and Internet services. Success stories at can be found at PetHub’s service is available in English, German, French, Dutch and Italian languages, with users throughout the world. PetHub has received numerous industry awards, including Dog Fancy’s “Editors’ Choice,” Pet Business’ “Innovation Award,” and PetAge Magazine’s “Silver Retailer Select.” For more information, visit See also:

About Project Blue Collar
Project Blue Collar (PBC) is a movement and brand to promote dog adoption. Through their signature Support the Underdog® Blue Collar, PBC’s goal is to elevate the status of rescue dogs as prized pets. The Blue Collar enables people to tell their rescue dog’s story and encourage others to adopt. All of PBC’s merchandise is designed to show rescue pride and 20 percent of sales are donated to rescue groups. Since launching in 2012, PBC has Blue Collared dog on 6 continents and in all 50 states. Join the movement here:

About National Mill Dog Rescue
The mission of National Mill Dog Rescue (NMDR) is to rescue, rehabilitate, and rehome discarded breeding dogs and to educate the general public about the cruel realities of the commercial dog breeding industry, also known as puppy mills. Through rescue and education, NMDR continues its life-saving work while enlightening the public about the truth of pet store puppies. NMDR has taken a national approach to their rescue and adoption efforts and they have rescued and placed more than 9,700 mill dogs since their inception in 2007. These dogs are now living as cherished family members across the United States and Canada. For more information, please visit

This contest is in no way sponsored, endorsed or administered by Facebook or Instagram.

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Media Contact:
Shannon Stevens
(631) 569-2285

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