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SEATTLE (October 9, 2013) – To celebrate October’s National Adopt a Dog Month, Project Blue Collar, a company devoted to improving the perception of shelter dogs and encouraging adoption as the first option, and PetHub, the world’s most comprehensive online lost pet recovery service, announced their joint, “Never Lost Again Pin to Win” contest on Monday. Through the Pinterest-based contest, users will celebrate their adopted furry family members with pictures, stories and tips about adopting shelter and rescues pets and be eligible to win one of eleven great prizes.

Project Blue Collar’s mission is to elevate the status of rescue dogs so they are recognized as wonderful pets and companions. Millions of dogs are put down in shelters each year due to low adoption rates and the high volume of breeders and puppy mills exploiting dogs for profit.

“So many dogs end up at the shelter because they have been abandoned, surrendered or lost,” said Carole Feeny, president and co-founder of Project Blue Collar. “Once they are adopted and tagged with a PetHub/Project Blue Collar ID they’ll never be lost again. We thought this contest was the perfect way to celebrate Adopt a Dog month and help educate folks about how wonderful shelter pets can be.”

To enter the contest, pet parents create a Pinterest “Never Lost Again” board and post pictures of their rescued or adopted shelter pet, along with links to articles, events and tips about pet adoption and safety.  Once their board is created, they will then need to officially enter their board at by October 25, 2013.

“We are strong proponents of adoption and proud to be a part of the Project Blue Collar movement,” said Lorien Clemens, PetHub’s Director of Marketing. “There are misconceptions associated with rescue dogs, and we hope this contest can play a big part in dispelling these myths.”

In addition to PetHub’s award winning ID and protection services, the grand prize winner will receive Project Blue Collar’s signature Support the Underdog® Blue Collar and other PBC gear, as well as a $100 Petco gift card. The entire grand prize package, which is worth over $250, will be awarded on October 28, 2013.

“We are looking forward to the Never Lost Again contest to drive the conversation about adopted pets and help build the movement,” said Kristin Waters, vice president and co-founder of Project Blue Collar. “Telling the story of your adopted dog inspires others to help, and encourages them to adopt, not shop, when adding a pet to the family.”

About Project Blue Collar
Project Blue Collar – Support the Underdog™ is a movement to celebrate rescue dogs and unite the communities and people who believe in their potential.  The company’s signature Blue Collars encourage adoption as the first option and offer an Opportunity for the animal rescue community to raise money through their Buy One Give one program. With each collar purchased, the movement grows and the more lives are saved. Since launching in October 2012, over 2,100 dogs have been Blue Collared in 40 states and 4 countries. Get your rescue dog (or someone else’s) Blue Collared at

About PetHub
PetHub helps lost pets get home faster by providing the most comprehensive and affordable lost pet recovery system on the market today. In 2012, 97% of PetHub recovered pets were home in less than 24 hours, 25% reunited with their families in under an hour. PetHub ID tags provide multiple ways to help lost pets get home, including QR codes linking to a free online pet profile and a 24/7 Found Pet Hotline.  Success stories can be found at Awards include Dog Fancy Magazine’s “Editors’ Choice” as well as Pet Business Magazine’s “Industry Award” and Pet Age Magazine’s “Retailer Silver Select Award,” as well as a “2013 Most Innovative Product of the Year.” Visit to view some of its fan videos, including “Ullr’s Adventure.”

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Media Contact:
Lorien Clemens
866-795-8440 ext. 704

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