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Bronx, NY – (March 12, 2011) Bulldog Marketing & Sales, Inc. today announced the expansion of its agency’s bandwidth.  Bulldog is the Pet Marketing and Sales agency formed by pet industry veteran John Cullen to give entrepreneurs, start-ups, and small to mid-sized organizations access to top level marketing talent without the expensive overhead.  The agency was run by Cullen part-time while employed at JW Pet as VP of Marketing.

“John Cullen has successfully led our transition to a brand driven organization,” says Jon Willinger President of JW Pet Company Inc. “Cullen’s marketing experience and pet background make him a is a driving force in our industry.  He will continue to build JW’s brand momentum on a consulting basis.”

Cullen began his pet marketing career at HJ Heinz on the Pounce brand of cat treats. He has also held marketing positions with Chock Full O’ Nuts Coffee, Saputo Cheese and Liberty Media.  His marketing & sales agency offers services such as go-to-market strategy, brand name and logo development, advertising, promotions and PR, marketing research, SEO, PPC and Social Media as well as sales rep network and channel development.  Client case studies can be viewed

“JW is a great case study on how marketing can drive sales and transform a company,” says Cullen.  “I’m looking forward to helping other companies get to the next level of sales by increasing their consumer awareness.”  To learn how Bulldog can help your company grow call 718-218-4PET (4738) or visit

About Bulldog Marketing & Sales, Inc.

Bulldog Marketing & Sales, Inc. is a full service agency formed in 2009.  It has over 15 years of marketing and sales experience ranging from marketing strategy to new product development and retail sell-in.  It has increased sales and developed new products for the Fortune 500 as well as for start-ups. Marketing & sales expertise includes: Pet Products, Consumer Packaged Goods and Consumer Electronics.  Bulldog is headquartered in the New York City.  For more information, visit

About JW Pet Company Inc.

Established in 1998 in Teterboro, NJ, JW Pet Company is internationally recognized for excellence in pet product innovation. The company produces a variety of unique pet products across several categories including: dog toys, cat toys, grooming, bird toys and accessories, feeding, small animal habitats and others. JW Pet Company is also the recipient of numerous industry accolades, including “Best in Show” awards at both Global Pet Expo in 2010 and 2011 and SuperZoo in 2010. The company presently holds more than 125 product patents designed to improve the lives of pets and pet parents with the goal of creating “Intelligent Ideas. Happy Pets.” To learn more about JW Pet Company, visit

Contact: John Cullen
Bulldog Marketing & Sales, Inc.
Phone: 718-218-4PET (4738)

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