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PET AGE magazine, a monthly B2B magazine founded in 1971, has been acquired by Harrisburg, Pennsylvania-based Journal Multimedia, the parent company of the Central Penn Business Journal. Pet Age magazine is being purchased from H.H. Backer Associates, Inc., of Chicago, Illinois.

The magazine is designed for pet store owners and managers and provides ideas related to pet services, sale of pets, and pet products. H.H. Backer will continue the publication of the 41-year-old magazine through its December, 2012, issue. At that time, Journal Multimedia will take over publication and produce it from their Somerset, New Jersey, offices.

David A. Schankweiler, founder and CEO of Journal Multimedia, stated, “Journal Multimedia has a long history of successfully serving readers and advertisers with niche publications. We are very pleased to welcome Pet Age to the Journal Multimedia family, and we are committed to meeting and exceeding the expectations of Pet Age’s readers and advertisers in the future, starting with the January 2013 issue.

Under Journal Multimedia’s ownership, the former publisher of Pet Business, Craig Rexford, has been hired as the new publisher of Pet Age.

Pet Age has over 26,000 subscribers and is boasted as the highest average qualified circulation among all publications that serve the pet retail marketplace.

Patty Backer, president of H.H. Backer Associates and current publisher of Pet Age, was enthusiastic in the news, reporting, “We are confident that Journal Multimedia will carry on Pet Age’s tradition of award-winning editorial excellence. H.H. Backer Associates will continue to have a strong affiliation with Pet Age in promoting our trade shows.”

In addition, Journal Multimedia owns NJBIZ, Lehigh Valley Business and Central Penn Parent. Additionally, the company’s umbrella includes Best Companies Group, which runs the Best Places to Work programs worldwide; PageTurnPro, an online digital publishing product; JM Expo, a producer of large-scale consumer events; FGV Media, a video and web production company; and a custom publishing division.

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