Throughout the month of June, PEDIGREE® Food for Dogs encouraged dog lovers around the country to help feed shelter dogs by visiting Facebook (Facebook.com/pedigree) or Twitter (@PedigreeUS) to share what they thought Every Dog Deserves. For every social media engagement tracked, the PEDIGREE® Brand donated a pound of its new dry food recipe to shelter dogs, up to 100,000 pounds of food.
In an effort to help spread the word about the Every Dog Deserves program, PEDIGREE® Brand reached out to Jessica Taylor, Managing Editor of Petfood Industry, and encouraged her to share the information with readers. Taylor and the Petfood Industry staff then promoted the program through its website, blog, Facebook page and Twitter account. In exchange for its assistance in promoting the campaign, PEDIGREE® offered to make a $1,000donation to the animal shelter of Taylor’s choosing.
“Petfood Industry was thrilled to spread the word about a program that supported such a worthy cause,” says Jessica Taylor, Managing Editor of Petfood Industry. “I am so pleased our efforts were able to facilitate a donation to a wonderful local organization like Noah’s Ark, located just down the street from our corporate office in downtown Rockford.”
“Noah’s Ark Animal Sanctuary is extremely grateful to PEDIGREE® for the $1,000 gift,” says Mike Schaer, Executive Director of Noah’s Ark Animal Sanctuary. “This money will be used for medical expenses for several dogs and cats in our care.”