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A new guide has been released from Pam Foster and CS Wurzberger that deals with pet business spending and marketing options for pet businesses.


In the guide, Wildly Profitable Marketing for the Pet Industry, the authors target the marketing options that pet businesses need in order to bring more customers and profits. The guide is designed to showcase search engine optimization, social media marketing, mobile marketing, and other key techniques.


Pam Foster explained, “With our hands-on work book, we’ve curated today’s marketing best practices and presented them with clear, pet-industry- specific explanations, work sheets, checklists, screen shots and a Profit Producing Planner — an actionable marketing roadmap.”


Visitors to the PetCopyWriter website are able to ascertain a sneak peek of the book, which reveals the 80/20 rule of business applies to social media as well. “Spend 80% of your efforts

Interacting with others and being a helpful and fun source of information and entertainment,” the authors write.


Wildly Profitable Marketing for the Pet Industry is published by Pawzoola Publishing, which is an online bookstore. James Carroll, COO for LifeLearn, Inc., provided the book’s Foreward. In it he penned, “I am personally excited to see a marketing guide written specifically for the pet and veterinary industries. Pam Foster and C S Wurzberger outline the steps that help you position your products or services, create a powerful brand presence, and set your business apart.”


Foster is a certified SEO copywriter, web marketing content consultant, and teacher who specializes in pet industry businesses getting the traffic and desired sales online using content marketing strategies.


Wurzberger is the founder and CEO of,, and TheGreenUpGirl. She also founded The Greening Up Initiative and is a web educator for businesses, national gift shows, and educational institutions.


For more information about the book, visit

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