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Blue Ridge, GA – January 3, 2012 – As current and aspiring pet businesses finalize their planning for 2012, Pawsible Marketing, a pet business marketing consulting firm, shares just a few of the current and emerging trends that will affect and direct the pet industry in their article, “Top Pet Industry Trends for 2012.”

“As 2011 has shown good signs of continued impermeableness to the slip in the economy, we expect this trend to continue as baby boomers play a role in these growth trends and look to pets to fill the void left by empty nests, as well as pets increasingly growing in their position as strong family members,” shared Leslie May, founder of Pawsible Marketing.

A few of the trends included in the article indicate a continued focus on all-natural, healthier, holistic and green products for pets; and pet shoppers becoming increasingly price conscious, and holding long term value of their purchases in high regard, allowing them to stretch their pet spending dollar. Larger non-pet related companies and retailers will continue to jump on the pet industry bandwagon, developing and offering products and services directed to the pet lover.

The article also states an ever growing market for ‘senior’ specific pet products and services; including supplements, toys, clothing, services, safety and mobility products and services, specific age appropriate diet and food choices, and more, as pets live longer lives. And, it outlines more challenges for the smaller, independent pet retail businesses, online and offline, as competition continues to grow from a wide variety of sources including big box, mainstream retailers and large pet retailers.

In the article, May also touches on the subjects of what’s hot in products and services in the pet industry, pet health and care, retailing and the pet service industry, and more. “These are just a few of the trends we see affecting and directing the pet industry in 2012,” added May. “The information can provide small and large pet businesses with marketing, product development, and business direction for the coming year; as well as inform consumers of the variety of products and services they will see grow in the pet industry.”

About Pawsible Marketing

Pawsible Marketing was formed to help the pet business vertical with marketing to increase sales and revenue. The company helps B2B and B2C pet businesses worldwide with a variety of marketing services and tactics including marketing planning and strategy, lead generation, social media, online and offline marketing, blogging, brand development, websites, corporate and cause-related marketing, communications, new product launches, event planning and more. For more information visit www.pawsiblemarketing.com, call 317-847-0855, or contact them via email at lmay@pawsiblemarketing.com.

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