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NEW YORK (July 10, 2013) — Paws PR (, a public relations agency focused on pet product marketing, pet service marketing, and nonprofit animal organizations and associations, has been selected to provide strategic consulting and media relations to Project Blue Collar.

“Project Blue Collar® is a company that resonates with the core values of the Paws PR team,” said Patricia E. Jones, president and founder of Paws PR. “This project will provide us with the chance to shine the media spotlight on the countless heartwarming stories about rescue dogs who have found their forever home. By raising awareness of the lovability and loyalty in every shelter and rescue dog, we can end the senseless irresponsible breeding and pet store sales of puppy mill dogs.”

Led by animal industry veterans, Paws PR is in a unique position to offer promotional and strategic services to Project Blue Collar®. Specializing in media relations, social media, campaign development, and strategic planning, Paws PR develops customized campaigns for every client with impressive, measureable results.

Paws PR will support Project Blue Collar® as they continue to grow the movement to change the perception of shelter dogs from being damaged to being priceless.

“I am excited to collaborate with Project Blue Collar founders Carole Feeny and Kristin Waters, two savvy and motivated entrepreneurs on a personal mission to encourage more Americans to give shelter dogs a chance,” said Jones.

Project Blue Collar® produces products that distinguish your shelter dog as a rescue, and a way for owners to show their pride of having rescued an underdog. Their signature “blue collar” makes every rescue pooch an advocate for dogs still waiting for homes in their local shelter. Apparel, toys, and magnets are also available.

Based on the 2011-2012 APPA National Pet Owners Survey, of the 78 million dogs in America’s home, 15.6 million are rescue dogs.

About Paws PR
Paws PR, a division of P Jones Communications, is a full-service consultancy, offering public relations and marketing services with offices in New York City and Baltimore, Maryland.

Founded by former NBC News producer and Vice President of Media Relations for the ASPCA, Patricia Jones, Paws PR provides companies and organizations with results-oriented marketing strategies for reaching targeted animal related audiences. For more information, visit or @PawsPR on Twitter.

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Media Contact:
Elizabeth Putsche
(703) 338-3541

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