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ReportLinker.com has revealed that a new product is available in its catalogue of market research reports. The latest offering is titled ‘Pet Product Retail Channel and Consumer Shopping Trends in the U.S.’

Marketers and retailers interested in the report will find pet shopper profiling data from Packaged Facts, which is a division of MarketResearch.com. The report breaks down pet product sales by retail channel, trending rates of channel usage and loyalty, cross-channel trending, expansion amongst major marketers and brands, the impact of private labeling, and the role of pets as family as the new “normal.” Packaged Facts recently forecasted that retail sales of pet medications would reach $6.7 billion dollars by the end of 2011.

All major pet product shopping venues in the United States are examined in the report in terms of pet product retail channel trends and consumer shopping patterns. Pet product shopping venues include supermarkets, discount stores, wholesale clubs, drugstores, convenience stores, pet superstores, other pet chains and independents, Internet, veterinarians, natural supermarkets, dollar stores, agricultural/feed-seed/farm stores, home improvement/garden centers, home stores, and closeout stores.

The September 2011 Pet Owner Survey from Packaged Facts revealed that nearly half of all pet product buyers concur that they shop for pet products at a multitude of stores. The survey data showed higher levels of preference for store brands amongst pet product buyers, of which about half agreed they buy more store-brand food and beverage products.

Packaged Facts is located in Rockville, Maryland, and publishes market intelligence about consumer market topics. For more information, visit their website at www.packagedfacts.com.

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