Oragenics, Inc., a nutraceutical company focused on oral care probiotics for humans and companion pets, has begun a fall campaign to support ProBiora3’s visibility in the companion pet market. ProBiora3 is the company’s patented oral care probiotic product for humans and companion pets.
The national outreach program will target the consumer market featuring ProBiora3’s EvoraPet. A two-minute EvoraPet commercial is currently airing on national television channels specifically targeting scientific, companion pet, financial, and health audiences. Networks include Animal Planet, CNBC, CNN, Fox News, GSN, MSNBC and the Science Channel.
“The companion pet industry for 2011 is currently $50B. Companion pets are family members and we are proud to be offering an innovative solution to address the critical unmet need for at-home oral care for pets,” said John N. Bonfiglio, a spokesman for Oragenics. “The Fall 2011 media campaign will further support our sales efforts and allow us to gain more visibility among consumers and our industry partners.”
This season, Oragenics has debuted the 30-day EvoraPet product as a one-month introduction size to complement the launch of the company’s 60-day version. For more information about ProBiora3 and EvoraPet go to www.oragenics.com.