The Pet Industry's Leading Resource for News & Content Distribution

SAN FRANCISCO (July 8, 2015)Obe Inc. has announced the launch of the Obe ProBowl, a revolutionary new “smart” bowl that makes it easy for pet parents to ensure their dog gets the right amount of food and water, anywhere, anytime. The Obe ProBowl is available for pre-order now, with shipping in time for the holiday season.

The patent pending ProBowl is designed to add to your home’s décor and to be practical and user-friendly, even with some of the most powerful technology behind it. The smart base provided with the ceramic bowl connects to Wi-Fi and measures the amount of food and water consumed in real-time, and also features a convenient “Say When” light to let pet parents know when to stop filling the bowl for a personalized serving size.

The smart iOS app lets pet parents monitor and manage how much and when their dog eats and drinks, from home or while away. When set to “home” mode, pet parents will receive alerts if there is a change in eating or drinking habits, and can also be sent as reminders for feeding (and to prevent double feeding). The app can also be set to “away” mode to allow others – such as pet-sitters – to receive alerts and reminders as well.

Hilary Jensen Wade, CEO and founder of Obe Inc., founded the company last year after noticing her 10-year-old ‘muttweiler,’ DJ, had gained weight even though she was feeding him the label’s recommended serving size.

“I care about what I feed him, but that’s just as important as how much,” Wade said. “I also wanted to monitor his water intake, because if it changes, that can be an early indicator of an underlying health problem.”

Wade adds, “I want my dog to live the healthiest, longest life possible, and the convenience and practicality of ProBowl takes the guesswork out of proper meal and water management when I’m traveling or home, providing much-needed peace of mind.”

The ProBowl is available in three different sizes: Small (for dogs under 20lbs., $94); Medium (for dogs 20-50lbs., $96); and Large (for dogs over 50lbs., $98). All ProBowls work with wet, dry, raw and freeze-dried food, as well as water, and feature a dishwasher and microwave safe ceramic bowl made in the USA. The durable, rubberized smart base secures to the ceramic bowl and can easily be wiped clean.

The ProBowl is powered by (4) AA batteries and is portable for travel. The smart app currently works with iOS, and an Android version will be coming soon. For more information about the Obe ProBowl or to take advantage of early bird pricing and pre-order now in time for the holidays, please visit

About Obe Inc.
Obe Inc. is passionate about creating beautifully designed, practical products that help people take better care of themselves and their treasured family members. Founded by Hilary Jensen Wade in 2014, the company is based in San Francisco, Calif. For more information, please visit or connect with us on Facebook.

# # #

Media Contact:
Hilary Jensen Wade
(415) 215-0579

Pin It on Pinterest