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In conjunction with NoviPet’s strategy to strengthen their North American market brand presence, Boyd will oversee a new network of distributors to the pet specialty retails, catalog, and Internet channels.
Boyd’s experience includes being a general manager for the west coast with Hartz Mountain, national sales manager with Century Pet Care, vice president of sales and marketing with Veterinarian’s Best, Vice President of Sales with International Veterinary Sciences, and sales manager for HomeoPet.
“The addition of an experienced marketer such as Boyd to our staff will definitely strengthen our position in the lucrative North American market. Just like humans, dogs need all of their vitamins and minerals to ensure normal development and health. American pet parents can now benefit from our innovative and easy-to-use food supplements to improve their pet’s nutrition and health,” said Guy Setton, head of International Business Development at NoviPet.
NoviPet is a patented product that is approved by the National Animal Supplement Council (NASC). Touted as highly palatable and easy to chew, the supplements offered by NoviPet are packaged individually for convenience and to retain freshness.
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