An age-old debate is being put to the gridiron test, as the Purina company has teamed up with NFL football greats, Terry Bradshaw and Howie Long, in the “America’s Pet Debate” campaign taking place through November 8, 2012.
The initiative will help to raise money for Pet Partners’ Veterans Programs to provide animal-assisted therapy for America’s military veterans. Pet owners log on to the AmericasPetDebate.com or the official Facebook page of the campaign.
Purina will donate $1 per vote, up to $100,000 to support animal-assisted therapy as part of the campaign. “As an owner of four pets, including two cats, JoBu and Lucky, I’ve experienced firsthand the many benefits of owning a pet. My family and I rescued our cats when they were just kittens and gave them a safe home. Our cats have given us a lot back – they like you every day no matter what – even if you’ve had a bad day,” Howie Long shared.
Purina is encouraging people to cast a vote for Team Cat or Team Dog and then join in the benefits of pet ownership conversations happening on Facebook, Twitter, Pinterest and Instagram using the hashtags #VoteCat, #VoteDog or #PetDebate.
Brenda Bax, director of the Purina Pet Acquisition Team, reported, “The program also lets pet owners to support the needs of America’s military veterans by helping them connect with a dog or a cat via animal-assisted therapy for mental, physical and emotional rehabilitation.”
Each year, Pet Partners’ 11,000 therapy animal teams visit more than 1 million people across the United States and in 14 other countries. For more information, visit www.petpartners.org.
Beginning at 12:00:00 p.m. CT on 9/17/12 and ending at 11:59:59 a.m. CT on 11/8/12, or when the maximum aggregate donation of $100,000 is reached, whichever comes first, Nestle Purina PetCare Company (“Purina”) will donate $1.00 to Pet Partners for every vote submitted to America’s Pet Debate. Limit 1 vote per person/e-mail address, per day. Valid in the 50 U.S. states and D.C. Must be 18+. Void where prohibited.
Further information can be ascertained by visiting www.americaspetdebate.com and Facebook/AmericsPetDebate.