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BOCA RATON, Fla. (March 11, 2014) – For the 83.3 million U.S. households with dogs, unwanted barking can be both stressful to owners and bothersome for neighbors. From First Alert, the most trusted name in home safety and security, comes new First Alert Products for Pets – a trusted line of safe pet training tools for happy pets and happy owners. On shelves now, the First Alert™ brand is introducing two new pet product solutions designed to minimize excessive barking: Bark Genie™ Automatic Ultrasonic Bark Deterrent and Bark Genie™ Handheld Ultrasonic Bark Deterrent. Both devices help to deter barking by detecting the noise and emitting a pet-friendly, ultrasonic sound undetectable to humans.

“Born out of our brand’s deep heritage of safety and security, First Alert™ Bark Genie products are designed to help improve the quality of life for pet owners, while enhancing their relationships with their dogs,” said Scott Eller, Vice-President and General Manager for First Alert™ Products for Pets. “We know that pet owners consider noise to be one of the top drawbacks of owning a pet.* These products can help to safely and effectively train dogs to be quieter and more obedient. They also help those who live near a noisy dog to create a quieter, more enjoyable home environment.”

When barking is detected, the First Alert™ Bark Genie Automatic Ultrasonic Bark Deterrent emits a high-pitched sound, stopping the noise within seconds. Effective up to 50 feet away, the weatherproof device can be used both indoors and outdoors and can be mounted to a wall, fence, post or tree. The Bark Genie Automatic Ultrasonic Bark Deterrent can be used with all breeds, and the level of sound sensitivity is adjustable to three levels based on the distance between the dog and the deterrent.

Similarly, the new First Alert™ Bark Genie Handheld Ultrasonic Bark Deterrent releases an ultrasonic sound with the press of a button to curb barking and other unwanted behavior. It’s a small device akin to a remote control that’s effective from up to 15 feet away, making it convenient for at-home and on-the-go training.

“These new tools are safe and easy for new puppy owners, as well as neighbors or dog walkers who want to help maintain a peaceful neighborhood,” Eller said.

Both First Alert™ Bark Genie products are available nationwide at Walmart. The Automatic Ultrasonic Bark Deterrent is priced at $35.97, while the Handheld Ultrasonic Bark Deterrent will retail for $19.97.

These new products will be on display at the Global Pet Expo in Orlando from March 12-14, 2014. Attendees can get a firsthand look at both devices at the Oster® Professional Products booth (No. 2725). For more information on First Alert for Pets product solutions, visit

*American Pet Products Association – National Pet Owners Survey (2013-2014)

About First Alert for Pets
First Alert for Pets continues the heritage of America’s most trusted name in home safety and security with a new line of pet training solutions. Products include indoor and outdoor bark deterrent devices designed to improve the lives of pet owners and foster an obedient lifestyle for pets. With innovations including ultrasonic technology and automatic bark detection, each product is carefully developed and tested with professional trainers to ensure safe and effective results. For more information, visit

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, Worth® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit

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Media Contacts:
Tim Young or Alison Hamer
L.C. Williams & Associates
P: 312-565-3900 or 800-837-7123
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