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SCOTTSDALE, Ariz. (November 14, 2013)Natural Paws™ of Scottsdale, Ariz. announces the launch of its fifth all natural pet health product. EARoma thEARapy™ is an herbal infusion of gentle yet hard-working botanicals that fights bacteria, fungus, virus, and microbial infections at their core. The proprietary formula features the clean, pleasing aromas of lemongrass and eucalyptus and incorporates an industry-first spray applicator, making it faster, easier and more efficient to use than any other ear cleaner on the market.

According to PetInsurance.com, ear infections remain the single most common reason for dogs to visit the veterinarian in the U.S.

“We are pleased to bring the world’s first sprayable ear wash to pet parents,” company president and founder Elyse Horvath said. “We’re proud to have created a natural way to leave the stinky mess behind when it comes to keeping dogs’ ears clean and odor free.”

Preliminary EARoma thEARapy reviews from veterinarians, groomers and pet specialty boutiques have been overwhelmingly positive. Jason Kanarish, DVM, owner of Phoenix Mountain Animal Hospital in Phoenix, Ariz. reports, “I’m excited to be using EARoma thEARapy in my veterinary practice. The dogs are at ease with the spray application, and my clients are happy to have a natural, clean product to use on their dogs’ ears. It works really well and smells great!” Linda Den Beste, owner of Hug N Pups Grooming Salon in Phoenix, Ariz. agrees, stating, “We’ve been using it on lots of different dogs and we’re very impressed with it.”

The product is available in both a 4-oz. bottle for $25.95 retail and an 8-oz. bottle for $45.95 retail.

EARoma thEARapy is the most recent groundbreaking innovation by Natural Paws. The company has developed a well-deserved reputation for their grassroots solutions which help pets suffering with a variety of topical ailments, most notably Sweet Pea’s Paws™ line of natural and organic remedies for dogs and cats with troubled paw pads and skin. The entire line of Natural Paws products, including EARoma thEARapy, is available through the company’s website and through select pet service and product providers across the United States. For additional information, visit www.naturalpaws.net or call (480) 205-9959.

About Natural Paws
Founded in 2005 by Elyse Horvath to solve health-related issues for her beloved Cocker Spaniel Sweet Pea, Natural Paws is dedicated to helping dogs and cats across the United States by directly improving their comfort and well-being through natural products, and by giving to animals in need through donations to local rescue organizations. For more information about Natural Paws and its line of products, visit www.naturalpaws.net or connect with us on Facebook (https://www.facebook.com/naturalpaws) and Twitter (https://twitter.com/naturalpaws).

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Media Contact:
Elyse Horvath
(480) 205-9959
elyse@naturalpaws.net

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