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The Natura Pet Companyrecently revealed a new website for pet owners to see where their pet’s food is being made and how the pet food ingredients are sourced.
With this first-of-its-kind website, visitors can log on to the See Beyond The Bag link and watched a narrated video tour of the Natura plant in Fremont, Nebraska, where Natura products are made. In addition, employee profiles who work in the product development and manufacturing of the pet food will introduce visitors to the pet food products. Manufacturing standards and Natura innovations are also showcased.
David Everson, vice president of marketing, shared, “Natura has among the highest standards in the industry, and because of this, we’re proud to be able to offer pet owners innovative resources for learning more about their pets’ food.” Everson hopes the See Beyond the Bag site will distinguish Natura from their competitors and help pet parents learn about the food.
As new products and ingredients are added to pet foods made by Natura, the company plans to update the website throughout the year. A timeline of the brand’s milestones along with quality and safety checks will be highlighted for visitors. Infographics as well as certifications from food safety and other quality control organizations are included so that pet owners can learn about Natura and its background.
Founded more than 20 years ago, Natura Pet Products lines include : Innova, California Natural, EVO, HealthWise, Mother Nature and Karma. California Natural focuses on limited, natural ingredients for pets with food sensitivities.
Learn more about Natura Pet Products by visiting and its new website,

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