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KPF Insurance Services LLC, an affiliate of The Kroger Co., the nation’s largest traditional grocery retailer, has partnered with PetFirst Healthcare to offer pet insurance underwritten by American Alternative Insurance Corporation.

The pet insurance plans start at less than $10 per month. Benefits include saving up to 90 percent on covered vet expenses like accidents, illnesses and routine care. Other benefits include using your regular vet or choosing any licensed veterinarian, specialist or emergency clinic nationwide.

Kroger has 2,439 supermarkets and multi- department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. For more information about their pet insurance plans go to

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