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To help keep pets safe this winter, Morton Salt’s  Safe-T-Pet® brand ice melt and the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) announced a public service campaign that kicks off on the first day of winter, Dec. 22, with “National Keep Pets Safe in Winter Day.”
The purpose of the campaign, which runs through January 2012, is to share important pet safety tips with as many pet owners as possible to help reduce winter weather-related pet injuries and fatalities.  These tips can be found on Morton’s website ( and on Facebook at (
“Pet owners should know the importance of keeping their furry friends safe during the winter, which is what we hope to raise awareness about by teaming up with Morton for this public service campaign,” said Elysia Howard, vice president of marketing and licensing for the ASPCA.
Morton will be making a $20,000 donation to the ASPCA as part of this campaign. For every unique Facebook fan “like” received on Morton’s Facebook page from Oct. 1 through Jan. 31, 2012, Morton will donate $1 to the ASPCA, up to $55,000. The ASPCA will use the monies to continue raising awareness about the importance of pet care and winter safety.
Morton brand manager Sara Matuszak added, “The world looks different to pets when it’s covered in ice and snow.   We are proud to offer animal enthusiasts a chloride-free  ice melt that’s safer for pets in cold weather areas, and now by collaborating with the ASPCA on the ‘National Keep Pets Safe in Winter’ campaign, we hope to make a bigger difference in the lives of millions of pets and their owners.”
Learn more about the campaign by visiting:  or
Information about the ASPCA may be found at:

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